Most Innovative Companies: Creating Communities and Building Brands
Featuring Neal Arthur, CEO, Wieden + Kennedy; Ron Faris, General Manager and VP, Nike Virtual Studios; Kory Marchisotto, Chief Marketing Officer, E.l.f. Beauty, and President, Keys Soulcare; and Andrew Yaffe, SVP, Head of Social, Digital and Original Content, National Basketball Association
Tapping into communities can be a tricky pursuit with consumers quick to call out anything that’s remotely inauthentic. So how do you leverage a mass audience in a meaningful way? Honorees of Fast Company’s Most Innovative Companies list break down their strategies for effective marketing campaigns that have bolstered their brands and created real value for communities.