Since launching in 2014, Jennifer Bett Communications (JBC) has become the go-to partner for some of today’s most uniquely competitive brands that are upending the evolving consumer market. Join JBC’s partner and managing director Melissa Duren Conner and Red Antler's cofounder Emily Heyward for a practical, invigorating discussion on how to orchestrate a successful brand launch in today’s environment—and how to keep up that momentum post-launch with strategic marketing and PR efforts. Following the discussion, there’ll be a brief networking session with a selection of wine, spirits, and craft beverages.