Date & Time
Tuesday, September 19, 2023, 5:00 PM - 6:30 PM
Session

Driving Toward the Future with Ford and Wieden+Kennedy
Hosted by Wieden+Kennedy

Feature
Drinks Included
Description

For 120 years, Ford has established itself as the all-American car brand with a deep history and influence that has resonated with consumers for generations. In this session, attendees will hear from Ford and Wieden+Kennedy executives about Ford’s creative approach to brand strategy to capture the attention of the next generation of drivers, and how compelling storytelling is the key for any brand ensuring an enduring legacy.

Session Type
Fast Track
Theme
Creativity
Location
Hudson Square