Date & Time
Monday, September 18, 2023, 1:00 PM - 2:30 PM
Session

Holistic Brand Building with Planet Fitness
Hosted by Planet Fitness x Barkley
Featuring Lindsey DeWitte, President of PR and EVP of Purpose and Sustainability, Barkley; Katie Kempner, Founder, Kempner Communications, and Host and Creator, Perspectives with Katie Kempner; and Jamie Medeiros, Chief Brand Officer, Planet Fitness

Feature
Food Included
Description

In a competitive industry, Planet Fitness has quickly become one of the largest and fastest-growing franchisors and operators of fitness centers. Its growth can be attributed to its marketing partner Barkley's philosophy: Whole Brand Thinking.

This session will explore how brands can fulfill their purpose and a holistic approach to brand growth. There’ll also be hands-on activities where you can implement Whole Brand Thinking for your organization. And in keeping with the tradition of Planet Fitness’s Pizza Mondays, pizza will be served.

Session Type
Fast Track
Theme
Creativity
Location
Tribeca
Lindsey DeWitte Katie Kempner Jamie Medeiros