Date & Time
Tuesday, September 19, 2023, 1:30 PM - 2:00 PM

Disrupt or Be Disrupted: Rethinking Commerce with Next-Level Consumer Engagement
Presented by GS1 US
Featuring Lauren Antenucci, Manager, Loss Prevention, Puma North America; Toby Gabriner, CEO, Bitly; Chuck Lasley, IT Director, Application Development, Dillard’s; and Carrie Wilkie, SVP, Standards and Technology, GS1 US
Moderated by Greg Lindsay, Moderator, FastCo Works


Today’s consumers enjoy more transparency and options than ever before. In this new world of limitless information, how can you better preserve the authenticity that creates consumer loyalty and trust? Innovation is at full throttle with brands and retailers that are choosing to disrupt the shopping experience in groundbreaking ways—versus being on the receiving end of disruption due to marketplace shifts or consumer demands.

In this thought-provoking discussion, join a panel of experts, leading retailers, and innovators as they discuss how emerging technologies like two-dimensional (2D) barcodes and radio-frequency identification (RFID) are fueling next-level commerce experiences by creating limitless consumer engagement.

Session Type
Leadership and Inclusion, Tech
Convene – Forum