Date & Time
Thursday, September 21, 2023, 3:10 PM - 3:45 PM
Session
Most Innovative Companies: Creating Communities and Building Brands
Featuring Ron Faris, Global Vice President, Nike Virtual Studios; Morgan Flatley, Global Chief Marketing Officer, McDonald’s; and Kory Marchisotto, CMO, E.l.f. Beauty, and President, Keys Soulcare
Moderated by Jeff Beer, Senior Staff Editor, Fast Company
Description
Tapping into communities can be a tricky pursuit with consumers quick to call out anything that’s remotely inauthentic. So how do you leverage a mass audience in a meaningful way? Honorees of Fast Company’s Most Innovative Companies list break down their strategies for effective marketing campaigns that have bolstered their brands and created real value for communities.
Session Type
Headliner
Theme
Creativity
Location
Convene – Main Stage Presented by Capital One