Date & Time
Tuesday, September 17, 2024, 11:35 AM - 12:10 PM
Session
Ryan Reynolds: Cofounder, Maximum Effort; Chief Creative Officer, MNTN
Featuring Ryan Reynolds, Cofounder, Maximum Effort
Feature
Top 10 Innovator
Description
At this point, Ryan Reynolds is known as much for his blockbuster films as his business acumen. Reynolds's portfolio spans TV and film production (Maximum Effort), marketing and advertising (MNTN), sports (Wrexham, Alpine F1), a mobile network (Mint Mobile), spirits (Aviation Gin), and more. And he's found a way to use his fame and signature sense of humor to develop new strategies that help the products and services he’s put his name behind stand out in crowded markets. Hear from Reynolds on how he’s used creativity as the antidote to financial constraints, tired advertising tropes, and consumer ennui.
Session Type
Main Stage
Theme
Entrepreneurship
Location
BMCC Tribeca PAC
Speakers
Address
190 West Street New York, NY 10013