Date & Time
Tuesday, September 17, 2024, 10:00 AM - 11:30 AM
Session

Why Consumer Brands Should Invest in Initiatives that Live Beyond Their Product
Hosted by Argent

Description

Whether it’s a campaign, partnership, or content play, many brands launch initiatives to serve as a marketing tool to help acquire customers and drive sales. For Argent, the purpose is simply to empower women and leverage the brand's platform to share their inspiring stories. From robust in-person programming to thoughtfully curated editorial series to a branded podcast, Argent invests deeply in scaling value-led initiatives to further connect its community. Join founder and CEO Sali Christeson at the Argent SoHo storefront for a conversation on the importance of investing in mission-driven efforts, followed by a professional headshot photo shoot for attendees.

Session Type
Fast Track
Theme
Leadership and Inclusion
Location
Soho