Whether it’s a campaign, partnership, or content play, many brands launch initiatives to serve as a marketing tool to help acquire customers and drive sales. For Argent, the purpose is simply to empower women and leverage the brand's platform to share their inspiring stories. From robust in-person programming to thoughtfully curated editorial series to a branded podcast, Argent invests deeply in scaling value-led initiatives to further connect its community. Join founder and CEO Sali Christeson at the Argent Soho storefront to discuss the importance of investing in mission-driven efforts. There will be an opportunity to take a professional headshot immediately following the programming.