The CEO role within brands has seen a major shift in recent years. What was once a job focused on raising venture capital, scaling a business, and creating innovative solutions has now evolved into something much larger. In order to win, today’s brands and the CEOs behind them need to stand for something. That’s how they’re building communities and cult followings for themselves and their products. From being vocal about reproductive rights in a Post-Roe world, to the growing environmental crisis, the CEOs of Blueland, Wisp, and August will share how they’ve steered their brands into advocates of today’s most pressing conversations, in turn winning the hearts of consumers, retailers, and investors.