Date & Time
Monday, September 16, 2024, 2:00 PM - 3:30 PM
Session

Accounting for "Anti-Woke" Backlash
Hosted by Omnicom/Disqo/Do the WeRQ

Description

Another day, another LGBTQ+ marketing campaign, another round of anti-LGBTQ+ backlash, another brand crisis and apology cycle. It's been seen before and will be seen again: The question is, how can true innovators break this cycle that spurs uncertainty and stifles inclusion? How can brands create marketing plans that proactively account for the disproportionately loud "anti-woke" sentiment on social media? At this Fast Track, an expert panel will discuss how companies can get ahead of the backlash inclusive marketing campaigns are bound to receive while shaping a more creative culture reflective of a more diverse nation.

Session Type
Fast Track
Theme
Leadership and Inclusion
Location
Tribeca