Date & Time
Tuesday, September 17, 2024, 9:45 AM - 11:15 AM
Custom Session Name (HTML)

Brand Building in the Age of Microtrends
Hosted by Red Antler

Approx. travel time from Convene via mass transit: 25 min subway

Description

Brat Summer, Girl Dinner, Dark Academia, Cottagecore, Clean Girls, Butter Boards, Eyebrow Blindness—seemingly everywhere you look, there’s a microtrend. Society has become obsessed with identifying niche products and aesthetics, planting a flag in every new idea. For consumers, microtrends add layers to their identity, allowing them to try on new personalities at the speed of the trend cycle and discard them when they no longer fit. For brands, however, tapping into these trends isn’t so clear cut. In this Fast Track, the experts at Red Antler, PopUp Bagels, Cann, and Levain will dive into the world of brand strategy in the age of microtrends. From knowing when to engage with them to understanding how these trends gain offline traction, we'll explore the consumer insights behind our society's voracious appetite for novelty. Learn the creativity behind turning a microtrend into a sustainable business strategy, and how established brands can navigate this ever-shifting landscape with authenticity and foresight.

Session Type
Fast Track
Theme
Entrepreneurship
Location
Chelsea
Address
Stripes: 40 10th Ave, 5th Floor, New York, NY 10014