Session
From Z to A: What You Need to Know About Gen Alpha
Featuring Joe Ferencz, Founder and CEO, Gamefam and Matt Traub, Chief Operating Officer, DKC
Description
Understanding what new generations want from brands can be dicey—and Gen Alpha (those born between 2010 and 2024) is no different. Knowing that you can't copy and paste your marketing and business strategy from Gen Z to Gen A, what can you do? This panel of execs and experts have the answers.
Session Type
Panel
Theme
Creativity
Location
Convene