How do you circumvent the way brands have historically approached the Super Bowl? You flip the script and invite every single one of them to collaborate with you on a monumental idea that has never been done before. For years, brands have notoriously kept their ideas under lock and key, unveiling them with mere days leading up to the big game or during the Super Bowl itself. But this year, DoorDash and Wieden+Kennedy did just the opposite. Join the 2024 Cannes Lion Titanium Grand Prix winners as they dive into how they redefined the intention of the Super Bowl with their DoorDash-All-the-Ads campaign, which enabled them to successfully partner with 76 (official and unofficial) brands, reach new audiences, garner more than 11.9 billion earned impressions, and ultimately, change consumers’ perceptions on how they use DoorDash.