Craftsmanship Through the Ages: The Future of Heritage Brands
Hosted by Filson
Approx. travel time from Convene via mass transit: 15-20 min subway
Quality endures. Just ask Filson creative director Alex Carleton, who will share how the American brand has built a heritage of quality spanning 127 years at this Fast Track. Learn about the brand's start outfitting explorers of the 1897 Alaska Gold Rush and the Pacific Northwest logging industry, its supplying uniform and field attire for the U.S. Forest Service, and its evolution to its current reputation as a wardrobe staple for those who thrive in the outdoors. Carleton will host a showcase of selected historic pieces from Filson's archive—including the iconic Cruiser—for attendees to experience firsthand. Other on-site activations will follow.