Date & Time
Tuesday, September 17, 2024, 3:20 PM - 3:55 PM
Session

Making the Case for Beauty in Innovation 
Featuring Gabby Lord,Cofounder and Creative Director, Super Keen Studio; Bruno Regalo, Chief Design Officer, TBWA; Stefan Sagmeister, Designer, Sagmeister and James Taylor, Global Head of Design, TBWA\Media Arts Lab

Description

Thirty thousand new products are launched every year, yet 95% fail. How would that number change if brands ensured form and function went hand in hand? Through live demonstrations and provocative conversation, this session explores the core tenets of good design and why brands need it embedded in every aspect of the products they create and in how consumers experience those products.

 

Session Type
Panel
Theme
Design
Location
Convene
Stefan Sagmeister Bruno Regalo Gabby Lord James Taylor
Speakers
Stefan Sagmeister - Sagmeister
Bruno Regalo - TBWA
Gabby Lord - Super Keen Studio
James Taylor - TBWA\Media Arts Lab
Address
1 Liberty Street New York, NY 10006