Stunningly accurate match insights and tournament predictions. Personalized highlight reels for just the player or shot you want to see. From the U.S. Open and the Masters to every brand and business around the world, AI is taking experience, product, and service design to places we could have only previously imagined—changing how live events are broadcast, how fans, customers and citizens engage, and even how teams and organizations make decisions.

In this workshop, IBM will take you behind the scenes of its partnership with the U.S. Open to see how they brought the experience to life. Then we’ll explore how you can harness AI to fuel experience innovation and serve as a catalyst for productivity and powerful experiences.