Why You Need LinkedIn for Your Marketing Strategy
Featuring Christoph Becker, Chief Creative Officer, Whalar Group; AJ Eckstein, Founder and CEO, Creator Match and Allyson Resh, Content Partner Lead, LinkedIn
In recent years, LinkedIn has become a sleeper hit among marketing agencies and creators alike. Once the go-to platform for digital networking and job hunting, LinkedIn has also become a content powerhouse, particularly for creators and brands looking to work with them. In this session led by Allyson Resh, global head of content partnerships at LinkedIn; Christoph Becker, chief creative officer, Whalar Group; and AJ Eckstein, founder and CEO of Creator Match, you’ll learn how to build your content marketing strategy on LinkedIn and unlock the platform’s full potential to boost your business.
