Philip Atkins, founder of rising digital marketing agency Phidel Digital, and Tim Coolican, CEO of Milk Makeup, will speak to their winning playbook of how to build a brand for the next generation. This session will feature a deep dive into the success behind Milk Makeup's Cooling Water Jelly Tint and a Q&A on intentionally formulating product launches for the TikTok community. Guests will be given the floor to ask personal questions on e-commerce and digital strategy, social content, product development, and community. Each guest will leave with a Milk Makeup pouch with top-selling Gen Z–loved products and Phidel merch.