Optimizing the agency/client partnership can be the catalyst for successful innovation, but how are these effective partnerships formed, and how can they transform innovation culture and the quality of ideas? In this session, Pernod Ricard, one of the world's largest spirits companies, and independent agency BarkleyOKRP will explore this often-overlooked element of successful innovation and offer best practices you can apply immediately in your own organization and for your clients.

Join Pernod Ricard’s senior director of innovation, Emily Cohen, and BarkleyOKRP SVP of strategy, Andy Woolard, as they share how their teams continually optimize their collaboration across brands like Absolut, Malibu, Kahlúa, and Jameson. Following this interactive session, guests are invited to enjoy signature cocktails from Pernod Ricard’s portfolio.