Big Brands & Gen Z: How Creative Partnerships Deliver the Right Engagement
Presented by Expedia Group
Featuring Lauri Metrose, SVP Global Communications, Expedia Group; Dan Page, Global Head of Partnerships, New Screens, TikTok and Jennifer Quigley-Jones, Founder and CEO, Digital Voices
Moderated by Alex Kantrowitz, FastCo Works
Whether you’re having a brat summer or browsing on TikTok, creators have become a main marketing tactic for brands trying to reach niche audiences. Social media has completely flipped the script on how brands connect with consumers, especially Gen Z. And the game keeps changing as people’s tastes and habits shift. With platforms like Expedia’s Travel Shops, where businesses can cash in on new and significant revenue streams, with the right tech, game plan, and team, and TikTok, which takes creator content beyond the four corners of the phone, hear how the hottest brands are redefining the shopping experience by going all-in on creators.
