Imagine during the Paris 2024 Games and 7,000 hours of event coverage along with TV and streaming options, you could turn to AI to manage the experience and make it fun and seamless? Businesses like Huge are partnering with major brands ranging from NBCUniversal to Google to create Intelligent Experiences (IX). In the case of the Paris 2024 Games, the AI chat OLI helped viewers hone in on exactly the competition they were looking for, sparing them hours of frustration. Join a lively discussion on how generative AI is powering a new world of possibility for customer-focused companies to deliver the experiences people need and crave. Attendees should stay after the panel—all attendees are entered into a raffle for an Ultimate Innovator gift bag, but must be present to win.