After a hotly anticipated opening, Din Tai Fung shares their legendary xiaolongbao with New York City. With more than 180 locations in 13 countries, it’s more critical than ever for the brand to communicate its purpose of "bringing people together to inspire appreciation of culture.” Learn how Jessica Chao, vice president of brand marketing and communications of Din Tai Fung North America, leads with cultural heritage, culinary excellence, and purpose during this exciting period of growth. Also hear about the intention behind Din Tai Fung’s community engagement initiatives working with Christine Yi, general manager of Gold House Futures, to uplift and empower Asian communities to create the next generation of leaders.