Sit with theSkimm to examine how brands can effectively engage millennial women in the world of sports. This session will highlight key strategies for connecting with this influential demographic, exploring their unique interests and behaviors. Industry experts will discuss successful campaigns, emerging trends, and the power of authentic messaging in sports marketing for women. Attendees will leave with actionable insights on capturing and retaining millennial womens' attention in the competitive sports landscape. Light bites and refreshments will be provided.