Visit Disney’s “LIVE with Kelly and Mark” studio and join key creatives and executive stakeholders from Lay’s, Disney, Maximum Effort, and Kimmelot Labs for an engaging panel discussion on collaborative creativity and the making of their Groundhog Lay's campaign this year. Guests are invited for a light networking sessions with the panelists after the session.

While brands often tap into the holiday spirit for creative campaigns, Groundhog Day in February is often overlooked . . . until now. Weaving tongue-in-cheek brand storytelling into a 1993 cult classic, Lay’s, Disney Advertising, Maximum Effort, and Kimmelot Labs launched the Groundhog Lay’s campaign on February 2 featuring multiple custom ads, a questionable time loop, a can’t-miss daylong media takeover, an iconic character, and eight flavors of Lay’s chips.