Understanding the unmet needs of consumers is paramount to any business in today's highly competitive digital environment. Thanks to artificial intelligence, innovators have new ways to learn about their consumers—without having to constantly ask for feedback. Most notably, generative AI paired with real-time consumer data is being leveraged to spot untapped needs with remarkable precision and dramatically reduce innovation cycles. Join this engaging discussion to learn how "synthetic respondents" can validate and optimize new product concepts, surprising insights being discovered from using this cutting-edge approach, and what challenges and opportunities lie ahead. Attendees should stay after the panel—all attendees are entered into a raffle for an Ultimate Innovator gift bag, but must be present to win.