Date & Time
Tuesday, September 17, 2024, 3:20 PM - 3:55 PM
Custom Session Name (HTML)
Making the Case for Beauty in Innovation
Featuring Gabby Lord,Cofounder and Creative Director, Super Keen Studio; Bruno Regalo, Chief Design Officer, TBWA; Stefan Sagmeister, Designer, Sagmeister and James Taylor, Global Head of Design, TBWA\Media Arts Lab
Description
Thirty thousand new products are launched every year, yet 95% fail. How would that number change if brands ensured form and function went hand in hand? Through live demonstrations and provocative conversation, this session explores the core tenets of good design and why brands need it embedded in every aspect of the products they create and in how consumers experience those products.
Address
1 Liberty Street New York, NY 10006
Room
Forum
Session Type
Panel
Theme
Design