Mix and Match Gone (Brand) Wild. Using AI to Innovate the Cross-Sector Brand Mashups
Hosted by CBX
CBX
Hypothetically, what if John Deere partnered with Manscaped to launch a new kind of “hedge” trimmer? Or if Scotch tape came together with Starface, the blemish-fighting sticker accessory, to make skincare accessible in a whole new kind of way?
One of the arguments against AI in the creative community is that it lacks serendipity. Not anymore. With the right frameworks and inputs, AI can bring form to one-of-a-kind partnerships that help brands break into new audiences, categories, and cultural contexts. At their NoMad clubhouse, the crew behind indie agency CBX will ideate unthinkable and yet undeniable brand mash-ups alongside attendees, short-listing two hypotheticals for design. During this exercise, every attendee will play a role, but they won’t find out what it is until we begin: (1) creator or (2) evaluator.