Captivated and Inspired: What It Takes to Design Indelible Brands That Rise Above
Hosted by CannonDesign
CannonDesign
Every day there are literally millions of brand identities in the marketplace. And still, certain brands consistently stand out, rise above, and reshape our lives. This “brand magic” doesn’t happen by accident. There are ingenious strategies and actions that companies take to push their brands to the next level.
This session will unite leaders from Disney, Verizon, CannonDesign, and more to break down the fundamental building blocks of brands and then share novel ideas about what it really means to push a brand leaps and bounds beyond its competitors. The session will inspire attendees to think more holistically about how a brand can reverberate in profound ways across the built world, the digital environment, and our lives.
Following a presentation and discussion, attendees will have the opportunity to take part in a creative design session. Groups of participants will be given atypical brand clients and asked to conceive unique brand experiences. They’ll be able to think through how these unique brands can manifest themselves in the built and virtual worlds, in customer journeys, and more.