Join Talea Beer Co. for a behind-the-scenes look at one of its breweries. Talea is revolutionizing craft beer through a female-focused brick-and-mortar strategy. As a woman-founded and operated brewery in NYC, Talea connects with a broad group of previously under-targeted customers through playful packaging, tasty beers, and award-winning, hospitality-focused taprooms. Fast Track participants will learn about Talea's past six years of growth, including breaking into major retailers like Trader Joe's and Whole Foods, reaching new audiences through of-the-moment collaborations, and opening five taprooms across NYC. After a fireside chat with Talea's cofounders, guests will break into groups to taste through a portfolio of Talea beers and go on a brewery tour of Talea's production facility.

Join Salt & Straw ice cream for a momentous morning. Founded by cousins Kim and Tyler Malek, Salt & Straw’s ice cream is more than just a nostalgic treat: It offers an opportunity to build community among like-minded culinary artisans, tell compelling stories about the world around us, and make bold flavor choices. In addition to the core menu, Salt & Straw is known for its monthly rotating flavors, each built around an original theme—whether it’s spotlighting local farmers and artisans, honoring cultural traditions, or exploring big ideas through unexpected ingredients.

Fast Track participants will receive a guided tasting of the brand’s classic flavors like Sea Salt with Caramel Ribbons and Double Fold Vanilla, as well as wildly inventive originals like Strawberry Honey Balsamic with Black Pepper. Following the tasting, guests will listen to and engage with Salt & Straw cofounder Kim Malek during a moderated Q&A session. 

Step into Cipriani 25 Broadway, where Moment Factory has transformed a historic New York landmark into a programmable multimedia environment. The Montreal-based studio—known globally for reimagining spaces with immersive storytelling—will offer a behind-the-scenes look at how 360-degree projection mapping, surround sound, and interactive lighting converge to animate the venue’s neo-renaissance architecture. Explore how Moment Factory blends technology and narrative to create richly atmospheric, customizable experiences—including a hands-on demo of its Augmented Games, where play meets performance in a shared digital space.

As the second-largest startup hub in the world, New York City gives founders a unique edge: faster paths to revenue by building alongside the customers and industry heavyweights who can propel their growth. Join Tech:NYC president and CEO Julie Samuels for a conversation with leading AI entrepreneurs on how the city’s density, diversity, and access to decision-makers turn ideas into partnerships and prototypes into revenue. Following the discussion, Fast Track attendees are invited to network with panelists and fellow guests, enjoy light bites, and take in the waterfront views.

In a crowded market, brand partnerships can be a powerful awareness tool—but when misaligned or poorly executed, they risk falling flat and draining valuable resources. In this session, you'll hear from two collaboration strategists who have seen it all. Melissa Conner and Charlotte Hohorst of JBC PR will break down why some collaborations make noise while others fall flat, pulling back the curtain on how smart partnerships come together. Drawing on their experience working alongside buzzy brands like Olipop, Parachute, and Loloi, they’ll unpack the anatomy of a successful collaboration: what makes a strong match, how to pitch the right partner, and why timing and values alignment are everything. Whether you’re a startup founder or a seasoned marketer, you’ll leave with a clear framework, pitch-ready strategies, and fresh ideas for partnering with purpose.

Join haircare trailblazer Shannon Otto, associate vice president of consumer engagement at Amika, and Emiliana Santandreu Bazó, senior director of development at immersive technology pioneer Napster (formerly Infinite Reality), as they unveil the colorful journey behind Amika’s inspiring use of gamification and immersive experiences.  This candid conversation, complete with a demo and dry hairstyling with sample Amika haircare products, explores how the playful “Amikaverse” brings the brand to life in a digital world. With more than 80% of U.S. consumers gaming today (even higher among Gen Z), according to Newzoo, and brands seeing an 88% sales uplift from virtual stores, according to Coresight Research, Amika and Napster will share actionable insights on how immersive, gamified spaces have become the industry’s next big trend for connecting with younger audiences.

As the art market shifts, a new generation of galleries is embracing a leaner, more intentional approach—prioritizing authentic relationships over volume and aligning economic success with community investment. Join us for a timely conversation between artist and gallerist Jessica Ann Peavy and acclaimed painter Guy Stanley Philoche, hosted at GPGallery (GPG) and exploring how GPG’s hybrid model—merging the artist-centered mission of a nonprofit with the sustainability of a commercial gallery—is creating measurable economic and cultural impact in Harlem. This conversation will unpack how GPG is at the forefront of that movement, offering a real-time case study on how culture and capital can evolve together, from the inside out. 

As founder and director of both GPG and GG & Pop Institute, Peavy has spent years building trust and infrastructure to support artists while cultivating a new generation of local collectors. Philoche, a Haitian American Harlem-based artist known for his textured, narrative-rich paintings, brings a practice deeply rooted in accessibility and advocacy. His work has been acquired by a range of institutions and public figures, and his philanthropic commitment to supporting emerging artists has made him a vocal force for equity in the art world.

Following the conversation, Peavy and Philoche will offer a tour of GPGallery and Philoche’s studio.

Join M.M.LaFleur’s leadership team for an intimate look at how thoughtful event design can transform customer relationships and drive business growth. From their signature Sip & Shop experiences to VIP collection previews, discover how this innovative fashion brand moved beyond traditional retail to create meaningful touchpoints that foster genuine community.
Attendees will explore the evolution from transactional retail to experiential community building, how to design events that align with your brand values while driving measurable results, practical frameworks for creating "white-glove" experiences that customers actually want to attend, and the intersection of physical and digital community building in today’s marketplace.
Following a 30-minute panel discussion, attendees will experience M.M.LaFleur’s beloved Sip & Shop format firsthand—complete with personalized styling, networking, and an exclusive discount for attendees. You'll leave with actionable insights on event strategy and perhaps a few new additions to your professional wardrobe. This session is perfect for founders, brand managers, and anyone interested in building deeper customer relationships through intentional experience design.

Join Moët Hennessy USA leaders for an engaging conversation about the legacy of luxury and how its diverse portfolio of prestigious brands, which includes Hennessy Cognac, Belvedere Vodka, Volcan Tequila, Dom Pérignon, and Veuve Clicquot, continue to shape culture, spark connection, and define modern luxury for today’s consumer, even as preferences evolve.
As luxury becomes increasingly centered around purpose, experiences, and cultural fluency, Moët Hennessy USA is at the forefront, building meaningful partnerships with influential icons and platforms, from Pharrell Williams to the NBA and US Open. This conversation will unpack how legacy brands stay relevant by creating authentic connections in an ever-evolving cultural landscape. 
After the panel, Moët Hennessy USA will host a champagne toast to kick off the week’s activities. 

Join IBM at its One Madison Avenue flagship NYC office with Gensler, the leading global design architect behind the space. This next-generation workplace reflects a radical shift in how IBM organizes for innovation—designed not just to house talent, but to empower it. As one of the world’s largest technology companies, IBM set out to create a space that embodies its identity: open, agile, and future-focused. In this exclusive fireside chat and reception, you’ll get a behind-the-scenes look at the design strategies that enable innovation at scale—a high-performance environment where cross-functional teams can build, test, and iterate rapidly across the newest technologies.
Join leaders from IBM and Gensler for a conversation on the intersection of space, culture, and technological transformation—set against the backdrop of a reimagined Midtown icon in Madison Square.

In recent years, Japanese food culture has had an outsize influence on New York’s culinary scene, from matcha lattes and umami-rich dashi broth to the humble egg salad sando. Nowhere is this more visible than in Greenpoint, Brooklyn, home to some of the most innovative Japanese food and beverage brands that are driving this new wave of cultural exchange.

Join Sibling, a cross-cultural brand consultancy, and experience design studio Local Projects for a tour of Brooklyn’s Greenpoint neighborhood to meet, taste, and learn how these brands have reinterpreted, reformatted, and recontextualized their businesses for New York tastes and unique cross-border experiences. 

Join Mother Design for an exploration of the branding challenges in saturated, hyper-designed markets—where good design is the baseline, not the differentiator. Unpack what happens when the visual playing field is level, and discover why originality, a rebellious brand perspective, cultural relevance, and brand soul matter more than ever. Through the lens of carbonated beverages, Mother Design will uncover the strategies that break through the noise and make people care.

Join Ciarán McGuigan, founder and CEO of the Malin, alongside a Fast Company editor and forward-thinking leaders from both emerging startups and established brands, for a candid conversation on designing a return to office that people actually want. Together, they’ll explore how hospitality and workplace community can transform the office from an obligation into a magnet—and why that matters more than ever in today’s evolving work landscape.

Kick off the Innovation Festival in true New York style at the brand-new Tecovas flagship store in SoHo. Guests will enjoy complimentary drinks featuring Death & Co cocktails, in-store boot branding (including a Fast Company logo option), a custom hat bar, on-site shoe shines, and a 10% discount on purchases. Executives from Tecovas and WVN will walk attendees through how AI and spatial intelligence are powering the next generation of modern retail.

Join James Beard Award nominee chef Nasim Alikhani at her warm and welcoming Sofreh Cafe for an evening filled with delicious traditional Persian dishes and spreads, signature cocktails, and a conversation on the importance of placing culture at the core of her business. From the café’s architecture and cozy aesthetic to taking inspiration from Persian homes and the meaning of the restaurant’s name itself—Sofreh has come to refer to "gathering" and "sharing"—hear how Alikhani has infused her heritage into every aspect of her restaurant, and why she believes this approach will continue to feed the business's bottom line. Also you'll enjoy a live performance from New York City–based Persian musician Mehrnam Rastegari!

Sephora isn’t just shaping beauty—it’s shaping culture. From its trendsetting beauty festival to partnering with Hulu for its Faces of Music docuseries to sponsoring women's sports, the brand has become a force at the intersection of beauty, entertainment, and lifestyle. Under the leadership of Artemis Patrick, CEO of Sephora North America, the company is amplifying this influence while also embarking on its largest capital project yet: a full redesign of all 600+ North American stores over the next five years. Hear from Patrick on how Sephora’s cultural reach and bold retail transformation are redefining what it means to be a modern brand.

What if the next life-changing innovation isn’t born in a lab on Earth, but in orbit? From medicine to materials science to agriculture, space is becoming the new frontier for breakthrough research and development. Join this panel to understand how the unique conditions of space are accelerating discoveries that could transform industries here on Earth. You can also expect a live Zoom call from an astronaut currently on the International Space Station! 

Today’s work and life demands are relentless. Burnout, distraction, and stress are at all-time highs. So how do we not only build resilience but cognitively perform better under pressure? Join Jamie Wood, founder and CEO of Autonomic, for a science-backed workshop on how to train your brain to thrive in any high-demand environment. Autonomic is a neuroscience-driven platform that combines research, technology, and neuroscience to help individuals understand and optimize their own cognitive performance. Drawing from Wood’s personal journey of corporate burnout to biotech entrepreneur, this session will equip you with actionable tools to help manage stress, sharpen focus, and elevate your brain’s performance and productivity.

Late last year, Myechia Minter-Jordan became CEO of AARP, stepping into leadership at a time of economic uncertainty and a rapidly evolving workforce. In this candid conversation, she shares her vision for leading the world’s largest nonprofit, nonpartisan membership organization—and what aging and retirement really mean today. From baby boomers to Gen Z, Minter-Jordan will explore how generational differences, financial pressures, and longer lifespans are reshaping the future of work, purpose, and aging in America.

Legendary fashion designer Norma Kamali’s influence spans five decades, from creating iconic designs such as the “sleeping bag” coat and Farrah Fawcett’s iconic red swimsuit to being a pioneer of athleisure. In her latest era, Kamali is blending fashion and technology. Last year, at the age of 78, Kamali took a generative AI class at MIT and began building an AI platform trained exclusively on her designs to archive her work and be a copilot in her creative process. In this one-on-one conversation, Kamali gives her blueprint for reinvention and staying relevant, as well as a glimpse into the future of fashion

In 2025, great products aren’t enough. Between economic pressure and media fragmentation, the brands that break through are the ones that move at the speed of culture, tap into rapidly evolving consumer tastes, and build real relevance across platforms, industries, and audiences. Hosted by Red Antler, this conversation brings together Fizz, Daydream, and Obviously NYC to unpack what it really takes to grow right now and why building in New York offers a strategic edge. From tech and fashion to finance and media, NYC remains the cultural engine where talent, innovation, and influence converge.

For leaders, there is threat in chaos. And the world right now—it’s feeling pretty chaotic. The shock of where we are, the unknown of it all, makes it feel hard to act. But we have to keep moving. 
Join Sylvain's chief strategy officer Chris Konya and partner of strategy Aaron Powers in this session as they discuss the impact of chaos on businesses today through two presentations. First, “The Erosion of Truth” from Konya—with shared truth under siege, we all feel unsettled and destabilized. What is the new role of brands and business in this moment? Next, “The Year of Delusional Thinking” from Powers—culture is operating in a state of delusion, and maybe that’s not such a bad thing. How can innovators deploy a more strategic, regulated form of delusion that harnesses its virtues instead of its vices?
Leave with a new perspective on how you can apply these ideas to your own work. The session concludes with a Q&A, open conversation, and networking with the Sylvain team. Refreshments will be provided.

oin top voices from TNT Sports, Bleacher Report, and House of Highlights for a light breakfast, office tour, epic pop-a-shot tournament, and roundtable discussion with top executives from each brand as they reveal how they’re capturing the attention of young fans across digital and linear platforms. Take a tour of the studios capturing live shows from stars like Micah Parsons and the Broadcast Boys. From viral highlights to unforgettable campaigns, discover how content leaders and marketing execs are redefining sports media through bold strategies, platform innovation, and creative brand partnerships. If you're looking to stay ahead in the game, this is the session you can't afford to miss.

As business leaders race to identify and implement the right AI solutions for their organizations and customers, it requires new innovations and thinking to continue scaling and sustaining the technology. The breakneck adoption of AI among businesses and consumers alike raises key questions on how industries can successfully manage this rapid growth. This forward-thinking panel discussion will share key insights and ideas for companies aiming to balance their AI, innovation, and sustainability goals.

In a world flooded with AI tools and digital transformation, why does work still feel broken? Join Faisal Masud for a dynamic, data-driven workshop that explores the hidden disconnects between innovation and impact. Dive into the paradox at the heart of modern work by unpacking three critical shifts reshaping the workplace. Attendees will engage in collaborative dialogue to rethink how we work—and leave with fresh strategies to turn workplace friction into flow, fulfillment, and forward momentum.

After years of sluggish sales and shifting consumer behavior, Starbucks is at a crossroads. Since taking over as CEO last September, Brian Niccol has been working to reposition the company for long-term growth by doubling down on its original brand promise: being the “third place” between home and work. In this candid conversation, Niccol unpacks Starbucks’s turnaround strategy and how he’s charting a path forward.

After becoming a household name as a prime-time anchor on MSNBC, Joy Reid was laid off earlier this year in a shake-up at the network that surprised everyone, including Reid herself. But just a few months later, she turned a setback into a comeback with the launch of The Joy Reid Show, an independent podcast from her production company, Image Lab Media Group. In this one-on-one conversation, Reid shares what it means to bet on yourself and stay rooted in purpose, and she gives her perspective on where the media is headed.

Go deeper into the neuroscience of brain performance with Autonomic CEO Jamie Wood in this interactive Q&A. Whether you missed her workshop in the morning or want to better understand key concepts of cognitive health and performance, this breakout session will provide you an opportunity to have specific questions answered and neuroscience research applied to your unique needs.

Rather than responding to direct commands like a chatbot, agentic AI is designed to proactively and autonomously plan and execute actions. It poses a massive impact on the workforce, which is why earlier this year Nvidia CEO Jensen Huang stated AI agents are “likely to be a multi-trillion-dollar opportunity.” Join this panel to better understand agentic AI and how to prepare for a future in which AI doesn’t just assist—it takes initiative.

Join Engine, the platform reshaping how groups and businesses book travel, for an afternoon of conversation, creativity, and connection at one of the city's favorite creative spaces: art café Happy Medium.

Attendees will start with a fireside chat featuring Sammi Cohen, host of the Social Currency podcast, and Elia Wallen, founder and CEO of Engine, to discuss how to build a billion-dollar business in an unsexy industry while staying grounded. After the conversation, guests will connect over light bites before diving into hands-on creative activities including painting, collaging, and more. This session is meant to reset attendees’ perspectives and spark new thinking. No pressure, no performance, just a chance to create something new and shift gears.

Additionally, attendees will have the opportunity to sign up for Engine on the spot and get travel credits for future flights, hotels, and rental cars added directly to their account.

The same brands that once made us fall in love have somehow fallen into fatigue. In a world where private labels deliver both dupes and desire, and digitally native creator brands are dropping every day, what role do the OGs—the traditional, established brands that built whole categories but are now fighting for differentiation—play today?
Using their proprietary, people-driven brand analysis platform, the top strategists at branding agency Design Bridge and Partners will explore how big brands are becoming a cautionary tale by overly relying on the feelings people already know and love them for. They’ll also demonstrate another way forward, revealing how these tried-and-true OGs can reinvigorate for a new era—tapping the audience to offer additional insights and suggestions before revealing ideas for a revamped brand or two.

What makes someone say, “That brand just gets me”? In a world flooded with digital noise, only the experiences that truly see us stand out. This session explores how brands can better design for their customers by innovating in thought, technology, and creative approach, pushing beyond the expected to deliver meaningful engagement. We'll dive into how understanding individual intent, behavior, and desire allows brands to create intelligent, emotionally resonant experiences. And we’ll unpack the creative, technological, and strategic shifts needed to deliver personalization at scale, ultimately building the kind of connection that makes people fall in love with your brand.

In the era of AI, we’re able to conjure ideas and build prototypes faster than ever. But in all that rush, we've lost something deeply personal: the time to sit and sketch. In this workshop, Fast Company’s creative director, Mike Schnaidt, will take you away from your computer and into the world of speculative design. You’ll be given an outdated product, and tasked with rebranding it with only a pencil, paper, and your brilliant minds. From this workshop, you’ll pick up analog exercises to reconnect with your originality, equipping you with the creative tools for when the lights go out.

What does the intersection of authentic social impact and commercial success look like in today's climate? Join this workshop to hear from Lola Bakare, author and chief marketing officer adviser, and Drew Train, cofounder of purpose-driven agency Oberland, on what you need to know about responsible marketing and how to execute it correctly. You'll leave this workshop ready to wake up your work and win big.

As brands scramble to stake their claim in the AI arms race, it’s becoming harder to distinguish trend chasing from true transformation. While some AI experiments generate hype, innovative brands are using AI to redefine how brands and consumers interact. This session will explore how real-time consumer data and advanced AI transcend “AI for AI’s sake” and drive meaningful, measurable outcomes across industries. From personalized guest experiences at retail stores and restaurants to loyalty programs that actually understand buyer intent, you’ll hear from leaders who are using AI to optimize operations and elevate consumer experiences.

Celebrity-backed companies are everywhere—but building a real business takes more than star power. Academy Award nominee Hailee Steinfeld (Sinners, Spider-Man: Across the Spider-Verse, Dickinson) has entered the rapidly growing industry of canned alcoholic drinks with her new brand Angel Margarita. In this conversation, Steinfeld and her cofounders Jordi Zindel and Rodrigo Hernandez explain their product and brand strategy to break into—and find success—in such a competitive market.

Despite decades of experience and proven leadership, Gen X professionals—now aged 45 to 60—are increasingly being passed over for jobs, promotions, and training opportunities. In a labor market shaped by mass layoffs, delayed retirements, and the rapid rise of AI, Gen Xers find themselves in a uniquely precarious position: not quite young enough to be seen as digitally adaptable and not yet old enough to retire. This panel explores how Gen X is adapting to a changing workforce and why they’re essential to it.

After years of remote-work limbo and prevailing thirst for meaningful human interaction, companies increasingly leverage untapped demand for fun in-person experiences to forge long-term bonds with their customers. Experiential events don’t just boost sales, they magnify the long-term value of a brand. Whether it’s immersive high-tech worlds for the entire family, fun gatherings on modern beauty trends or the future of cloud and AI, or simply a relaxed team off-site at a coworking space, experiential marketing drives customer loyalty.

Heart disease is a leading cause of mortality worldwide. In the United States alone, one person dies from cardiovascular illness every 34 seconds. But new innovations are dramatically altering the way medical practitioners prevent and treat heart disease and other illnesses. Using data that already exists in a patient’s record, physicians can identify which individuals are prone to heart disease and intervene early. AI algorithms can even detect disease patterns that can’t be seen by the naked eye. And AI-designed therapies are improving the lives of patients who suffer from genetic conditions. In this panel of leading experts, learn how predictive modeling is revolutionizing what is possible in cardiovascular health.

Since launching in 2011, Duolingo has become the world’s most popular education app. It’s also become a growing entertainment brand and social media phenomenon. In this conversation, Duolingo cofounder and CEO Luis von Ahn pulls back the curtain on how Duolingo became a category-defining company through viral marketing tactics and innovative product design. He’ll also discuss how the company is navigating the risks and rewards of AI integration.

Every day there are literally millions of brand identities in the marketplace. And still, certain brands consistently stand out, rise above, and reshape our lives. This “brand magic” doesn’t happen by accident. There are ingenious strategies and actions that companies take to push their brands to the next level. 
This session will unite leaders from Disney and CannonDesign to break down the fundamental building blocks of brands and then share novel ideas about what it really means to push a brand leaps and bounds beyond its competitors.
Following a presentation and discussion, attendees will have the opportunity to take part in a creative design session. Groups of participants will be given atypical brand clients and asked to conceive unique brand experiences. They’ll be able to think through how these unique brands can manifest themselves in the built and virtual worlds, in customer journeys, and more. 

Amid growing political and cultural headwinds, LGBTQ+ communities continue to shape culture through bold self-expression, mutual care, and creative resistance. Designing for queer audiences today isn’t just about inclusion—it’s about unlocking new ways of thinking, building, and belonging.
Join Local Projects, the Fast Company award-winning experience designer of the new Stonewall National Monument Visitor Center, for a short tour of the exhibition with the founders. Following the tour, visitors will hear from a panel of LGBTQ+ entrepreneurs at the forefront of inclusive design, curated and moderated by communications agency Camron. Panelists will share personal stories and lessons learned from building for—and within—queer communities.

For decades, Oscar Mayer was a household staple that lived on the tip of people’s tongues—quite literally. Everyone could sing an Oscar Mayer jingle (or two), and the brand would spark smiles anywhere the Oscar Mayer Wienermobiles went.
As Oscar Mayer’s core audience matured and its pop-culture presence waned, the iconic Wienermobiles remained beloved. The challenge was clear: spark new brand conversation during the kickoff to grilling season, leveraging a nearly 100-year-old brand asset. The result: the Wienie 500. What began as a one-page idea in a brainstorm quickly evolved into a campaign that made marketing history and the Kraft Heinz record books. Generating more than 6 billion impressions and securing the No. 2 trending hashtag on X, the Wienie 500 took the world by storm, with fans demanding it become an annual tradition.
Featuring speakers from the Oscar Mayer brand and Johannes Leonardo, this session will give attendees a deep dive into how Oscar Mayer and Johannes Leonardo crafted America’s newest obsession and pastime in a way that sparked smiles and spread love for Oscar Mayer hot dogs across the nation. Enjoy an afternoon of great food and drinks, fresh inspiration, and a very special guest you won't want to miss (hint: it's a 14,000 pound hot dog on wheels).

In a world of shrinking budgets and growing challenges, how do you create meaningful impact without unlimited resources? This panel brings together the worlds of architecture, design, and marketing to illustrate what’s possible when creativity meets constraint. You’ll gain insight into how to transform limited materials, tight timelines, and lean budgets into powerful tools for change.

The creator economy has revolutionized entertainment, unleashing a global star system that rivals Hollywood. Thanks to a steady flow of hits, creators aren’t just an alternative to Hollywood, they’re transforming it—opening new pathways to stardom and success. Big entertainment firms want to capitalize on the trend, seeking creators for fresh content and access to new audiences. One area of explosive growth has been webcomics, with smash hits on Netflix, Prime Video, Disney+, and Crunchyroll. Join a conversation with top creative minds shaping the industry about the influence of webcomics on Hollywood, why traditional studios are racing to adapt creator-driven content, and how creators build global fandoms.

From zero-gravity music videos to treadmill choreography that broke the internet, the band OK Go has redefined what it means to fuse art, technology, and sheer imagination—and lead singer Damian Kulash has learned a thing or two about creative problem-solving along the way. In this town hall–style session moderated by Wieden+Kennedy's global chief creative officer Karl Lieberman, attendees are welcome to take the mic and ask their questions around creative roadblocks. You'll walk away with practical insights on unlocking ingenuity, embracing constraints, and applying creative problem-solving to challenges big and small.

A guided sound care experience where you’ll uncover your unique frequency type and build a sonic skincare routine for mental clarity, emotional reset, and creative reconnection. Explore the future of sound as self-care in this immersive workshop and electroacoustic sound bath led by sonic artist Clara Venice. Participants will discover their personal frequency type through a sensory quiz, design a custom loop-based sound care ritual, and play their energy live using a theremin, the touch-free instrument that turns your energy into sound. You’ll leave with a personalized ritual toolkit, sonic glossary, and new understanding of sound as an aesthetic, emotional, and functional resource.

For nearly 150 years, the Lilly brand has been a constant in a changing world, driven by a simple, powerful truth: Health matters. But with humanity facing some of its greatest health challenges yet, Lilly isn’t just innovating—it’s reinventing itself. In this session, learn how the pharmaceutical giant is modernizing from the inside out, leveraging data, technology, and strategic partnerships to create game-changing innovations for patients. This is the story of how a medicine company is transforming entire care journeys—proving that the future of health isn't just about great science; it's about humanity.

Join us for a celebration of Fast Company's 12th annual Innovation by Design Awards honorees.

We’ve been inundated with remedies for self-care, but what about community care? According to the American Time Use Survey, young people in America are gathering IRL 70% less than they were two decades ago, contributing to declines in mental and physical health. We all need to party more!
Join Paperless Post cofounders James Hirschfeld and Alexa Hirschfeld with a panel of party and brand experts; Erika Veurink, Brand Strategist and Founder of EV Salon; Melanie Masarin, Founder of Ghia; and Sue Chan, Founder and Chief Creative Officer of Care Of Chan, to learn how to host, and attend, memorable events that facilitate human connection and boost your brands and your health. This lively fireside chat will lead into cocktails and light bites, highlighting how to leverage digital tools to connect offline in meaningful ways.

Join Ryan Anderson, VP of Global Research and Planning at MillerKnoll, for a new look at today’s workplace. Ryan and the MillerKnoll team are known for rethinking how workspaces can best support people at every stage of their careers. He’ll share insights on how the physical environment can be thoughtfully designed to reduce loneliness and social isolation, while enabling the relationship-based work that’s essential for everyone to create meaningful interactions, from those just starting their careers to those preparing for their final career moves.
Guests will have the opportunity to tour MillerKnoll’s New York showroom (which opened just a year ago), where these ideas come to life. Discover how residential and hospitality-inspired design is making offices feel less institutional, how individual workspaces are evolving to support both focus and social connection, and why thoughtful workplace design is more essential than ever in an era of rising life pressures. Light bites and drinks will follow the session.

With the number of people over 60 expected to top 2 billion by 2050, aging is becoming one of the most promising frontiers in science and business. From groundbreaking research and new therapies to how venture capital is fueling innovations, the longevity economy deserves a closer look. This panel brings together leaders from academia, pharma, and venture capital to explore how advances in prevention, treatment, and technology are reshaping the future of aging.

Join Journey for a unique behind-the-scenes look into the preshow tech preset of Tony Award–winning Stranger Things: The First Shadow on Broadway. A high-energy moment that offers a rare BTS opportunity to experience the magic behind the production as technical, scenic, and sound and lighting teams set up for the evening showing that same day. Ben Pearcy, technical director at 59, a Journey studio, and associate project director of the show, will guide attendees through this viewing of the genre-defying production.
Of note: The theater has requested that there be no photos/recordings of the event.

Kick off the start to Fast Company's 11th annual Innovation Festival with our opening night party.

Union Square Hospitality Group attributes much of its success to its people-first approach, which should be a priority for any company. So how can you integrate that mindset into your business operations? Join Patti Simpson, chief administrative officer and head of USHG's advisory firm, Hospitality Quotient, for an exclusive master class on how to leverage service and connection as powerful business tools.

The Perelman Performing Arts Center (PAC NYC) was the last puzzle piece of a massive redevelopment and revitalization effort within Lower Manhattan's World Trade Center complex. And since opening its doors in 2023, PAC NYC's mission has been clear: to provide an innovative space for artists to flourish as well as be a hub for community building. That ethos certainly extends to Metropolis, PAC NYC's signature restaurant from celebrated chef Marcus Samuelsson that explores the vast culinary traditions of New York City through a modern lens. Join PAC NYC's executive director, Khady Kamara Nunez, for an illuminating conversation on how food, art, technology, and civic engagement intersect within an ever-evolving cultural landscape.

When social psychologist and professor Jonathan Haidt’s The Anxious Generation hit shelves last year, it became an instant bestseller and a call-to-action for parents, educators, and policymakers grappling with the mental health crisis among kids growing up in the age of smartphones and social media. To date, more than half of U.S. states have passed laws banning or restricting phone use in school. Australian officials announced a social media ban for those younger than 16 going into effect this year, while the European Union has been considering similar measures. What Haidt laid out in The Anxious Generation has become part of a larger movement to protect the mental health of children, especially with new threats on the horizon. Hear from Haidt on what you need to know.

AI is colliding with one of America’s oldest sports to shape its future. At the American Rodeo, the crown jewel of Western sports, and with the Arizona Ridge Riders, Cowboy Channel, and more, Teton Ridge, the premier western sports and entertainment company backed by TWG Global, is harnessing AI to elevate the fan experience with cutting-edge broadcast insights and immersive in-venue features. It’s also equipping athletes with powerful tools, including performance analytics that could transform how they train, compete, and connect with fans.

Onstage, Teton Ridge CEO Deirdre Lester and Arizona Ridge Riders general manager Casey Lane will unpack rodeo’s explosive rise and how smart integrations of AI can elevate the sport, its athletes, and the fan experience for a new generation.

Hear from leaders at the forefront of a bold, tech-forward approach to sports, teams, and business.

The global energy landscape is undergoing a seismic transformation. Spiking demands are creating new opportunities while underscoring the necessity for more sustainable solutions. From reimagining infrastructure to scaling efficiency, this panel explores the future of energy and how what's coming next impacts us all. 

Start your Innovation Festival morning in motion—with great coffee, good company, and a fresh perspective on how cities move and evolve. Hosted by Brompton, 50-year-old legacy bike maker and inventor of the folding bike, this relaxed community ride brings together creative thinkers and urban changemakers to explore the role of bikes in shaping more joyful, sustainable lives.

We’ll begin with coffee and a lively conversation at Brompton Junction in the West Village, diving into how design, mobility, and community intersect to create better cities. Then we’ll hop on Brompton bikes for a relaxed neighborhood ride, a perfect way to celebrate World Cycling Day and the power of human-scale transportation to inspire connection, creativity, and change.

Brompton bikes and helmets will be provided for the ride. Attendees should wear cycling-appropriate footwear.

Join Life Time at PENN 1 for an energizing Fast Track experience blending sport and self-optimization. This interactive session starts with a motivating discussion for your growth on how to fuel peak potential through discipline, mindset, and movement with Life Time senior vice president Jessie Syfko and Life Time Vice president and founder of HPLT Brian Mazza. Then, grab a paddle (we’ve got ‘em) and hit the court for hands-on pickleball instruction and/or straight-up play with Life Time’s elite pros. Come in your workout gear and change after. With luxe dressing rooms and showers—Kiehl’s included—you’ll be ready to power into the rest of your Innovation Festival day. There will be fun gift bags for attendees too!

Consumers are overwhelmed with everything competing for their attention. So experiential branding has become a powerful way to leave a lasting impression. But what's the right way to do it? Join this panel to understand how brands are maximizing engagement and connection with consumers across physical and digital spaces by employing immersive environments, interactive storytelling, and sensorial design.

Gen Z is entering the workforce in record numbers—and they’re bringing new expectations and anxieties with them. But are today’s leaders equipped to meet them where they are? Building off of professor and author Jonathan Haidt's main stage session, Alexa Arnold, managing director of the Anxious Generation Movement, will lead this workshop exploring how to lead, coach, and collaborate with Gen Z in ways that foster resilience and unlock their full potential. Designed for CEOs, senior leaders, parents, and anyone managing or mentoring young professionals, this workshop will give you new strategies to help Gen Z become more anti-fragile and thrive in dynamic work environments.

Academy Award-winning documentary filmmaker Alex Gibney has spent his career uncovering mass corruption and scandals across Big Tech, politics, and corporate America with films including Enron: The Smartest Guys in the Room, Taxi to the Dark Side, The Inventor: Out for Blood in Silicon Valley, and Going Clear: Scientology and the Prison of Belief. It’s the kind of storytelling that’s had real-world impact—it’s also the kind of storytelling that desperately needs funding. In this conversation, Gibney sits down with billionaire philanthropist Wendy Schmidt to explain why he sold her a majority stake in his production company, what these types of documentaries mean in this current sociopolitical climate, and what truths will be uncovered in his next slate of projects.

Air travel is entering a bold new era. Legacy systems are evolving with cloud-based infrastructure. Manual check-ins are being replaced by facial recognition. In-flight entertainment is becoming hyper-personalized. And with the development of more fuel-efficient, hybrid, and even electric aircraft gaining momentum, aviation is headed toward a more sustainable future. Today’s most innovative tech companies are discovering that partnering with legacy aviation leaders is key to staying at the forefront of consumer travel innovation. In this panel, hear from the industry pioneers who are reimagining what is possible in our skies.

As global supply chains stretch under shifting demands, the transportation and logistics sector is moving fast, quietly redefining how goods and services flow in real time. This panel explores how AI, digital intelligence, and scalable tools are powering sharper, faster decision-making across mobility ecosystems. From predictive analytics to real-time visibility and advanced technologies, today’s leading companies are finding smarter ways to adapt, even as legacy systems and integration gaps persist. Hear from the leaders driving what’s next and shaping how mobility keeps up with the speed of the modern economy.

What does it take to build a consumer brand from scratch—and grow it to the point where major players come knocking? In this panel, four powerhouse founders share how they turned vision into velocity. From product innovation to brand building, this panel is a master class in scaling with intention and knowing when to take the next leap.

Innovation thrives when the workforce reflects the world it serves. The talent we nurture, the leaders and voices we elevate, and the cultures we shape directly influence the products, services, and systems of tomorrow. As emerging technologies rapidly transform our world and the corporate environment, this panel will explore why inclusion is not a “nice-to-have,” but a long-term strategic imperative. Panelists will share how organizations can reimagine hiring practices, leadership development, and culture building to drive inclusive innovation and future-proof their organization.

Networking often gets written off as shallow or transactional—but it doesn’t have to be that way. When we lead with generosity, connections turn into true partnerships, and conversations spark action. Tami Rosen, board member and chief development officer at Pagaya, leads a candid conversation with fellow executives and a hands-on workshop to show how generosity transforms networks into partnerships and exchanges into action. Discover how intentional connections can unlock new deals, board seats, career breakthroughs, and opportunities that actually stick.

These days, you’d be hard-pressed to find a company that isn’t investing in AI, but nearly half of American employees shared that they’re getting only moderate or minimal support to adopt it. With a McKinsey study finding that 48% of workers rank training as the most important factor for gen AI adoption, the gap in AI fluency becomes even more clear.
Skip the YouTube rabbit hole and join design studio Cloudstreet IRL to get up to speed. Step into their Lower East Side space for a hands-on gen AI design sprint, led by the creative minds behind Cloudstreet and Fathom+Hatch. With decades of experience shaping some of the world’s most recognizable brands—including Spotify, Johnson & Johnson, and Virgin—their teams will be your guide into this new frontier of work. 
Attendees will be able to put their innovation know-how to the test as they devise a full advertising campaign, from strategy to campaign ideation to execution, in a fast-paced, collaborative sprint. You’ll leave with practical skills to integrate gen AI into your design and marketing process. You’ll also gain a clearer sense of essential guardrails and a fully produced social media advertising spot.
Whether you work in design and marketing, work closely with those teams, or are a founder doing a bit of it all, this session will equip you with the foundational skills to navigate these evolving tools with ease. 

Disguise, the Engineering, Science, and Technology Emmy Award-winning technology platform and services company behind key location-based experiences at Illuminarium, the Burj Khalifa, and the NBA All-Star game, is at the forefront when it comes to driving a new era of immersive wonder for fans and visitors. Join Disguise at its Chelsea office to get an expert take on what the future holds for the location-based experience industry—from data-driven graphics and gamification supercharging in-stadium fan experiences to cinematic immersion taking theme park rides to new heights, and projection mapping and real-time content elevating the storytelling potential of museums, installations, architecture, and more. Experience some of this technology firsthand with a number of interactive demos, and meet the Disguise team to learn how these cutting-edge immersive experiences can be brought to life.

If you've got big ideas but hesitate to put yourself out there, this high-energy workshop is your antidote to awkward. Digital marketing expert Kim Rittberg will teach you how to boost your visibility and own your voice without sounding over-polished, self-promotional, or downright cringey. Through fun and interactive exercises, you'll sharpen your communication skills and unlock fresh content ideas to find your unique edge as a thought leader

As the U.S. faces a growing wave of authoritarianism and systemic rollbacks of civil liberties, the American Civil Liberties Union is on the defense. From the erosion of reproductive rights and LGBTQ+ protections to threats against racial justice, free speech, and digital privacy, hear from leading voices within the ACLU on how they’re fighting against compounding crises and what’s in store for the nation’s future.

Drawing from research based in organizational psychology and socio-technical systems, researcher and executive coach Jacob Styburski will help you understand why productivity gains from AI often come with hidden costs such as burnout and decision fatigue. You’ll be introduced to a framework of four essential conversations your teams can employ immediately to capture AI’s promise while preserving their well-being and creativity.

Amid unparalleled uncertainty in today’s global supply chains, organizations may be exploring automation and new technology, such as AI, to create efficiency and reliability. A critical prerequisite to this adoption is to fully embrace global data standards. These universally accepted best practices create the collaboration needed to keep supply chains moving—even in light of disruption, unpredictability, and change. In this in-depth conversation featuring a variety of industry leaders, learn how corporations are seizing opportunity in any business climate. Businesses cannot control ever-changing markets or geopolitical tensions, but they can stay above the international fray by embracing agility, innovation, and sustainability via standardization of their supply chains.

Alabama is rapidly becoming a hub for startups and entrepreneurs. Thanks to a robust set of initiatives offered by the state, and being an area where the dollar stretches further, founders from across the U.S., and even the world, increasingly call it home. What’s more, Alabama’s unique culture and support network have encouraged innovation among individuals who, in traditional settings, may not have even considered it. In this session, hear one founder’s unexpected journey from neurosurgeon to entrepreneur and how Alabama is leading a new model for growth, business, and innovation. 

We live in a consumer-driven world where people expect everything to be easy, from shopping to travel to entertainment. Healthcare should be no exception. Yet navigating the system is complex, with patients often facing challenges, from finding the right physician, to securing insurance coverage, to getting timely access and authentic medicines. In this engaging panel of industry pioneers, learn how direct-to-consumer healthcare models are reshaping the patient experience and broader healthcare system. Explore how these tools have broken down barriers and friction, offered greater choice and personalization, and set new standards for accessibility and convenience, ultimately redefining what it means to put consumers first.

In today's highly turbulent times, Brené Brown is reimagining what courageous leadership looks like. In her forthcoming book Strong Ground, Brown draws on her global experience guiding more than 150,000 leaders to reveal how connection, discipline, and accountability—not performative toughness—are the true foundations of sustainable leadership. Join this one-on-one conversation for deeply human insights rooted in research and illustrated through powerful stories, along with practical strategies for fostering trust and developing the courage to unlearn and relearn in an increasingly unpredictable world.

With increasing concerns from consumers on data and privacy issues, tech brands must build trust against the “hacked and tracked” narratives. As they look to further integrate into the lives of their customers, tech needs to embrace trust as vital to purpose and experience, as well as a competitive advantage.
Explore the 10 key dimensions of purpose and experience critical to building trust with brand strategy company FutureBrand. Attendees will leave this session with a personalized score comparing themselves to the world’s leading brands and a blueprint to future-proof their own, inspiring confidence through their tech brand’s every interaction.

Around the world, the poorest communities are on the front lines of climate change, yet they have the least access to the resources needed to adapt and thrive. In this immersive Fast Track session, founder and CEO Jacqueline Novogratz will share Acumen’s pioneering approach to deploying the right mix of capital to solve the toughest problems at the intersection of climate and poverty, from assembling a $250 million capital stack to bring clean energy to the hardest-to-reach people living without electricity to raising $300 million for agricultural adaptation for smallholder farmers—one of the largest such commitments in the world. Attendees will get to play investor and assess investment opportunities through Acumen’s framework of poverty focus and business viability. This Fast Track will explore what it takes to build systems rooted in dignity and challenge you to rethink investment as a tool for moral as well as economic transformation.

In today’s fast-moving markets, gut instinct isn’t enough—innovation needs to be grounded in real consumer insight. Learn how these companies are listening to their consumers in smarter ways, uncovering unmet needs, and making data-backed decisions that lead to new business models and category-defining innovation.

Culture is constantly being created and remixed in real time. So how do you not only keep up but also tap in authentically? This dynamic panel brings together three visionaries at the heart of cultural creation: Saturday Night Live star Ego Nwodim, streetwear pioneer Jeff Staple, and Wieden+Kennedy’s global chief creative officer Karl Lieberman. Together, they’ll unpack how comedy and storytelling, fashion and design, and brand creativity collide to spark movements, shift perceptions, and define what resonates globally. From screen to street to strategy, discover how culture is crafted—and where it’s headed next.

Today’s volatile world demands that businesses and institutions transform rapidly, but surviving through change isn’t enough. Leading organizations thrive under disruption. They build cultures that embrace the unexpected and use it to become stronger, more innovative, and more resilient. Adaptability becomes their competitive edge and a defining force behind their success. Join a dynamic group of industry leaders for an engaging conversation on how organizations can leverage new technologies, like AI, and sound project management practices to foster enterprise-level agility, ensuring every initiative delivers lasting value.

You wouldn’t ask an HR AI model to solve advanced physics problems—and enterprises shouldn’t settle for one-size-fits-all AI. Join us to discuss the power of smaller, domain-specific AI models that deliver results without the waste. As companies face the rising costs and complexity of massive, generalist AI systems, learn why tailored, efficient models are the game changer for agility, performance, and competitive advantage in today’s AI era.

In a crowded retail landscape, brand partnerships can unlock fresh energy and cultural relevance. This panel brings together Mark Breitbard, president and CEO of Gap; Shay Mitchell, founder and chief creative officer of Béis Travel; and Brandice Daniel, founder and CEO of Harlem's Fashion Row, to discuss how Gap is evolving its branding strategy through innovative collaborations. From co-creating products that resonate with new generations to weaving authentic storytelling into every touchpoint, the conversation will explore how iconic and emerging brands can join forces to stay relevant, expand reach, and spark loyalty.

In today’s hypercompetitive landscape, logic and analytics alone are no longer enough to create a breakthrough advantage. The next era of leadership belongs to those who can access a deeper intelligence: intuition. This experiential session moves beyond theory to give forward-thinking founders, executives, and creatives direct experience with practical intuitive tools. You’ll work with pendulums to gain energetic awareness, explore tarot as a reflective decision-making framework, and practice techniques to access your inner knowing in real time.
In this session, you’ll also learn how to sense alignment and cultivate grounded presence for clear decision-making, quiet mental noise and build intuitive clarity in high-stakes environments, integrate intuition with analysis for more confident leadership, and much more. And you’ll leave with a curated Intuitive toolkit including a crystal pendulum, resource collection, and actionable frameworks that bridge ancient wisdom with modern leadership practices—all designed to help you integrate intuition into your daily leadership life.

For three years, the Edges of Earth team has lived and worked in some of the most remote and rapidly changing ecosystems on the planet—above and below the waterline. From disappearing kelp forests to off-grid coastlines and deep jungle research stations, this global expedition set out to document collapse, but more so, to understand resilience.
What they uncovered is called the edge effect—a phenomenon where progress takes root in the margins, led by the people and systems that mainstream climate narratives often overlook.
This session features a screening of their short-form documentary, followed by a conversation and Q&A with expedition lead Andi Cross and special guests who’ve been part of this journey—from subsistence fishers and coral scientists to forest guardians and underwater engineers. Expect raw footage, grounded insights, and a reframing of what it means to make change in a world that often feels too big to fix.

Experience awe-inspiring 360-degree views at One World Observatory, situated atop the iconic One World Trade Center. Since its opening in 2015, visitors have been able to take in the magnificent New York City skyline from a climate-controlled indoor space, located more than 100 stories above the bustling streets. It’s the highest point in the city, offering a truly unparalleled view. This event is come and go as you please and does not require attendees to be present for all 90 minutes.

Join Irwin Simon, chairman and CEO of Tilray Brands, for a candid conversation on what it takes to build the future before it exists. In this fireside chat, he’ll share how Tilray Brands is scaling innovation across the cannabis, beverage, and wellness industries; why the next wave of CPG brands will blur the lines between indulgence and intention; and how bold leadership can turn high-risk ideas into global platforms.
Following the discussion, attendees are invited to an exclusive tasting featuring Tilray’s cutting-edge beverage portfolio—from nonalcoholic craft beer to hemp-infused wellness drinks—showcasing how flavor and function are converging to shape what we consume next.

Join us for a celebration of Fast Company's annual Best Workplaces for Innovators honorees.

The famed restaurant group is continually innovating on its core value: "Changing the world through the power of food." Hear how Sam Bakhshandehpour, CEO of José Andrés Group, thinks about growing a successful brand around "doing good." Across the group's 15 different restaurant concepts, Bakhshandehpour challenges each team to do just this through initiatives such as teaming with food surplus recovery service Copia and creating menu items geared to utilize as much of the ingredient as possible to reduce food waste. Join us at the Bazaar by José Andrés inside the Ritz-Carlton New York, NoMad for an insightful evening and incredible cuisine.

Hinge has surged ahead in the dating category, posting record growth and reshaping what a dating app can be. At the center of that success is Justin McLeod, the founder and CEO, who built Hinge on the simple idea that a dating app should help people form deeper, more meaningful connections. In this one-on-one conversation, McLeod will share how Hinge has managed to thrive by staying true to its ethos, the role AI could play in fostering authentic relationships, and the new opportunities the brand is leaning into to stay connected with its audience. But can Hinge scale to new heights while staying true to its ethos?

Clinical psychologist Dr. Becky Kennedy became known as the "millennial parenting whisperer" for her practical and actionable advice dispensed through her popular social media presence. And she's parlayed her impressive following into a business empire aimed at building healthier relationships between parents and their kids. In this one-on-one conversation, Dr. Becky explains what's next for her company Good Inside, how she's employing AI in such a sensitive space as therapy, and gives lessons in more compassionate parenting.

Join renowned spine specialist Dr. Charla Fischer of NYU Langone Health for an interactive workshop focused on one of the most overlooked keys to living well: spine wellness. In this session, Fischer will lead a conversation on how spine health and mobility are essential to maintaining independence, reducing injury, and enhancing quality of life. Blending clinical insights with practical advice, the workshop will also include a guided series of simple, evidence-based mobility exercises you can incorporate into your daily routine—no matter your fitness level. Whether you’re starting to feel the effects of aging or looking to stay ahead of them, this session offers tools to help you move smarter, feel stronger, and live better—now and in the future.

Join the team at Puerto Rican coffee company 787 for an in-depth exploration of how your morning cup of joe is transformed from bean to brew. From planting coffee seeds, to roasting a batch of beans, to making your own beverage, you’ll walk away with a deeper understanding of the life cycle of coffee and the stories it can be used to tell—and how that notion applies to your industry.

Join the founders of bag brand Dagne Dover to learn more about how they differentiate innovation from product newness. This session will feature a conversation on how the founders pursue opportunities, approach financing, and evolve Dagne Dover’s brand, as well as how new ways of thinking guide the creation of systems, relationships, and human-centered solutions. Following the conversation, attendees will have the opportunity to shop at Dagne Dover’s flagship location with an exclusive Innovation Festival discount. 

Hypothetically, what if John Deere teamed up with Manscaped to redefine the “hedge” trimmer? Or if Scotch Tape joined forces with Starface to reimagine skincare?
AI not only makes these kinds of unexpected pairings possible but also opens up a new way of thinking and creating. Once viewed as formulaic, it’s now reshaping how brands imagine, share, and optimize collaborations that expand into new categories, audiences, and cultural relevance.
Join CBX at its NoMad clubhouse for a hands-on session exploring the future of brand mash-ups. Together, we’ll co-create and evaluate partnership concepts in real time, showing how AI transforms imaginative leaps into strategic, actionable innovation.

Most people think of weather as just a forecast on their mobile phone—but it’s so much more. Weather impacts every industry, from logistics and operations to marketing and customer experience. Yet many organizations fail to leverage climate intelligence strategically.
This panel will explore how accurate weather forecasting, powered by cutting-edge technology and human expertise, can create competitive advantage for all kinds of companies—from finance to energy, retail and health. We’ll break down how the world’s most accurate forecasts are built, why accuracy matters, and how forward-thinking leaders across industries are integrating weather intelligence to boost their bottom line.

In a world overflowing with visual noise, it’s sound that cuts through by tapping into the power of our subconscious mind. Ten years after the release of his book, The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy, Joel Beckerman, founder of Made Music Studio, will lead you on a journey through the evolving world of sonic branding. You'll learn the secrets of elevating brand experiences while boosting brand recognition, engagement, and purchase intent. See why some of the world’s biggest brands, from Corona to General Mills and Burger King, are investing deeply in their sonic identity. Whether you’re a marketer, entrepreneur, or creative, this workshop will help you think beyond logos and taglines to develop a distinctive sonic identity that speaks directly to your audience.

Jimmy Fallon is ready to get down to business—and he's bringing us along for the ride. On Brand with Jimmy Fallon is the Late Night host's new unscripted reality series on NBC where he launches a marketing firm and brings on top-tier creatives to reimagine marketing. And serving as a mentor to the competing creatives is Bozoma Saint John, former chief marketing or brand officer at companies including Netflix, Uber, and Beats by Dre. Hear from Fallon and Saint John on what they've found resonates in today's ever evolving cultural landscape and what it takes for a brand to break through.

As the global food system faces mounting pressure from climate change, resource scarcity, and waste, a new wave of innovators is stepping up to reimagine how food can nourish both people and the planet. In this panel, you’ll hear how technology, policy, and consumer behavior are shaping a new food economy—and what it takes to build scalable solutions.

In today’s rapidly evolving economy, forward-thinking companies are harnessing digital twins: virtual replicas of real-world systems such as supply chains, factories, and transportation hubs. These mirror worlds let leaders visualize complex processes, run “what-if” scenarios, and predict outcomes with remarkable accuracy. The result: faster, smarter decisions backed by data, not guesswork. From manufacturing to logistics to urban planning, digital twins are turning the invisible into the visible, and the unsolvable into the solvable. In this session, discover how this technology is reshaping industries and driving the next wave of innovation.

Artificial general intelligence, which is the idea of machines that can think, reason, and adapt like humans, remains one of the most debated frontiers in technology. Will AGI truly exist, and if so, what would it mean for business, society, and humanity at large? In this session, you'll get a primer on AGI from futurist Pablos Holman, which will lead directly into a panel discussion featuring Holman; Eiso Kant, chief technology officer of Poolside; and Ziyaad Bhorat, senior adviser at the Mozilla Foundation. You'll leave this session with a more in-depth understanding of where we are now with AGI and the potential breakthroughs and risks surrounding it. 

Sometimes all you need is a fresh perspective from others to gain clarity on a burning question that haunts you. Join Braindate CEO and social learning expert Christine Renaud for a transformative coaching circle where you’ll collaborate with a group of curious minds toward breakthroughs and actionable next steps on a challenge you currently face. Come with a question, leave with a plan—and a new circle of allies.

In an era marked by escalating cyber threats, encroaching surveillance, and the erosion of net neutrality, the foundational principles of an open and secure internet are under siege. So how can we protect our digital freedoms as advancements in tech pose new challenges and federal laws struggle to keep pace or miss the mark entirely? Join this panel of leading experts as they unpack what's at stake and everything you need to know to protect yourself and your business. 

For many, AI can be scary and confusing. There’s fear of it taking our jobs, taking our information, and even taking over the world. But there’s a lot that generative AI can give us, and give back to us as well. 
Meet Daisy, the award-winning AI granny who was created by O2 and VCCP to bait phone scammers, wasting their time while keeping them away from scamming real people. Upon launch, the world fell in love with Daisy. From features on NPR, The New York Times, and more, she served as a glimmering example of AI for good.
Attendees of this session will meet Daisy herself and hear from Johnny Shaw, VCCP’s international chief strategy officer, to discuss how brands and the creative community alike can focus their AI efforts on making the world a better place, while simultaneously helping their bottom lines.

Founded by Danny Meyer’s Union Square Hospitality Group, the Modern is a two-Michelin-starred, contemporary American restaurant at the Museum of Modern Art. In celebration of its 20th anniversary, join the Modern’s executive chef, Tom Allan, in a fireside chat as he reflects on the restaurant’s legacy over the past two decades, sharing lessons on leadership, fostering team culture, and staying creative in today’s competitive restaurant landscape. Gain an inside look at how enduring excellence is built and sustained through innovation, collaboration, and vision. The conversation will be followed by a Q&A session, a behind-the-scenes kitchen tour, and a few light bites to close out the experience.

The AI revolution is reshaping our world, and nowhere is the impact more profound than at work. As intelligent systems take on more complex tasks, fundamental questions arise: Will automation replace workers or empower them? What does leadership look like when decisions are made by AI?
We’re entering a shift as profound as the industrial age, one that demands rethinking how teams function when they include more than humans. Increasingly, organizations are turning to frameworks that assign responsibility, autonomy, and decision rights not only to people but to intelligent agents.
This panel explores new dynamics of leadership, productivity, and trust in a workplace shared by humans and AI.

When’s the last time you really played? What does play look like as an adult? A playful mindset can lead not only to creativity and innovation but also to joy and overall well-being. It can help you embrace uncertainty and work comfortably with unknowns. In this workshop, inventor and author Cas Holman will help participants reconnect with their playful selves and give tools to integrate play into their daily lives, work, and beyond.

Farmer’s Fridge has redefined what it means to grab food on the go with its vending machines offering healthier and fresh food options. In this conversation, founder and CEO Luke Saunders shares how he turned a simple idea—fresh, chef-curated meals in convenient fridges—into a fast-growing business at the intersection of food, tech, and sustainability. Hear the story behind the company’s rapid expansion, the challenges of scaling perishable products, and what the future of accessible, healthy eating looks like.

Healthcare is at an inflection point. Aging populations, rising costs, and workforce shortages are all driving significant changes and challenges. But at the same time, breathtaking medical advancements, technological innovations, and strategic partnerships are reshaping the industry. 3D printers are bringing forth highly personalized medications, and even human hearts. Meanwhile AI-driven diagnostics support the early detection of deadly cancers and augmented reality assists in medical training. Join this engaging conversation on how technological breakthroughs combined with cross-industry collaboration are regenerating the power of healthcare to never-before-seen heights. 

Religion continues to be a hot-button topic—and a lucrative market. So what role should it play in Hollywood? Angel is becoming one of the most talked-about film studios in the industry. Rebranded from the bankrupt streaming service VidAngel, the studio has found considerable success among a religious demographic. But let cofounder and CEO Neal Harmon tell the story. Angel’s vision and what they produce is broader than religion—for example, their latest movie The Senior starring Michael Chiklis. In this candid conversation, you’ll hear how Angel is using a fan-driven model to vote on which projects the studio produces, their plans to go public, and how they’re finding a place in Hollywood at a time when religion has become such a loaded word. 

What if productivity meant smarter rhythms, not longer hours? In this workshop, creativity strategist Dr. Natalie Nixon will show how emotional recovery is the missing key to thriving at work. She’ll share two practical tools from her new book, Move. Think. Rest. to help you recharge focus, spark creativity, and build sustainable rhythms that restore both energy and perspective.

Three-time Grammy winning producer Hit-Boy has made chart-topping beats for the likes of Beyoncé, Jay Z, Nas, Doechii, Snoop Dogg, Jennifer Lopez, and many more. As successful as he's been to the outside world, behind the scenes he was stuck in a restrictive publishing deal he signed when he was just 19 years old. But now he's in full control of his art and his story. In this intimate conversation, the hitmaker opens up about reclaiming his creative freedom and prioritizing his mental health. He'll also dive into his creative process and how he's walking the line of AI and art.

How does a legacy brand with global recognition evolve while staying true to its roots? This session will explore how iconic brands are reimagining their futures while honoring their pasts. Topics will include modernizing legacy names and how consumer goods companies continue to innovate and reinvent themselves to connect with today’s consumers while remaining rooted in their heritage. The discussion will also highlight the importance of adapting to shifting preferences, the role of technology in transforming consumer engagement, and how R&D teams collaborate with marketing and consumer insights to bring bold ideas to life.

From stadiums to screens, sports are evolving faster than ever—and the business of fan engagement is being rewritten in real time. In this conversation, hear from three leaders shaping the future of sports entertainment: Jeremy Bloom, CEO of X Games, on the future of AI in sports; Gotham Chopra, cofounder of Religion of Sports, on storytelling’s power to turn athletes into cultural icons; and Andrea Hopelain, SVP of brand and publishing at EA Sports, on building the next generation of interactive fandom. Together, they’ll unpack how technology, media, and culture are colliding to create new experiences, new audiences, and new revenue streams—revealing what’s at stake for brands, athletes, and fans in a rapidly shifting industry.

Join Tony’s Chocolonely for a deliciously disruptive cooking class! Attendees will bake rich, fudgy brownies using Tony’s irresistible chocolate while learning how the chocolate company is reimagining the cocoa industry to end exploitation for good. Discover how radical transparency, bold partnerships, and sweet innovation drive Tony’s impact and business success in equal measure. Come for the treats, stay for the truth.

Step inside McCann Content Studios, McCann’s global social and influencer space, for an immersive look at how today’s most innovative brands are built in real time. Led by Monica Tailor, global chief social marketing officer and co-managing director of McCann Content Studios, this session offers a behind-the-scenes look into McCann’s unified creative, strategy, influencer, and production operating model that delivers the agency's “Truth Well Told” philosophy at the speed of the feed.
Attendees will dive into the process of building scroll-stopping content across clients like Aldi, Lysol, and L’Oréal. Fueling this work are insights from Truth Central, McCann’s creative intelligence group, which help ensure every idea is grounded in the truths shaping culture today.
Whether you’re a marketer, creator, or creative technologist, you’ll leave with insights on how to evolve your brand’s social voice, partner meaningfully with creators, and build enduring brand platforms in a social-first world.

Step inside the future of broadcast journalism with CBS New York, where innovation meets impact. In an era when local news is more vital than ever, CBS Stations is leading the charge in transforming how stories are told—leveraging cutting-edge augmented reality (AR) and virtual reality (VR) technology to bring viewers deeper into the “why” behind the weather, elections, and major breaking news. This immersive session offers a behind-the-scenes look at how CBS New York is redefining the traditional newscast. Attendees will meet the journalists and technologists driving this evolution, explore interactive demonstrations of AR/VR storytelling, and tour the legendary CBS Broadcast Center. From dynamic weather visualizations to real-time election data rendered in 3D, discover how CBS is making news more engaging, informative, and future-ready.

The stat that women receive less than 2% of VC funding is often cited—but that figure tells only part of the story. Angel investors, non-dilutive grants, and other funding methods are shifting the landscape for women and other underrepresented founders—especially at a time when DEI initiatives are in peril. This panel explores how investors are closing the funding gap and what you should know to get the capital you need.

Since its premiere in July, Solo Traveling with Tracee Ellis Ross has become Roku’s most-watched unscripted original show ever. The show has sparked global conversations around self-discovery and the joys of traveling alone. With season two officially green-lit, Tracee Ellis Ross and Brian Tannenbaum, head of Roku Originals, reflect on the show's cultural resonance, how it's set a new benchmark for unscripted storytelling, and what's next on Ross's itinerary. 

Do you ever feel overwhelmed, burnt out, or like you’ve forgotten how to have fun? The Celebration Lab is an immersive, community-centered wellness experience that blends somatic movement, mindfulness, and creative expression—all in pounds of confetti. Guided by the Confetti Project’s signature Celebration Method, this 60-minute journey invites you to reconnect to joy through something we tend to lose as we grow up: play. In this session, you’ll have the opportunity to slow down to check in with yourself and feel like a kid again while giving yourself the space and permission to make a beautiful mess. If you’re craving to feel lighter, freer, and more present and hopeful in your life, this is for you.
Space is limited for this experiential session, so sign up soon!

Transformation during times of success is just as critical as during times of crisis. Teams and organizations often wait until real pressure or obstacles strike to make the big moves that bring extraordinary results. In this session, learn how to establish restless reinvention within your business as an everyday discipline so that you and your employees keep disrupting rather than get disrupted. Learn how to harness your organization’s core purpose, values, and strengths as real drivers of innovation and growth. And explore how developing a culture of genuine trust and accountability turns every employee into a formidable innovator.

Last month, Gus launched its first-ever AI-generated brand campaign. At a time when AI content often feels rushed, overhyped, or disconnected from real storytelling, they set out to prove what’s possible when craft leads the way. For Gus, that meant using AI intentionally—treating it not as a shortcut but as a creative tool to help tell a deeply human story. 
This event picks up where that project left off. Around the world, creators are moving past the knee-jerk, surface-level uses of AI—the kind that flood feeds with “AI slop”—and instead exploring how the technology can be used with purpose. From evocative storytelling to playful interactive experiments, a new wave of work is emerging that shows AI at its most powerful: when guided by concept, intention, and craft. To explore this shift, Gus is hosting a panel discussion at their global headquarters—a storefront and former tattoo parlor on the Lower East Side. 
Join Spencer LaVallee (cofounder, Gus), Rogier Vijverberg (chief creative hero and cofounder, SuperHeroes), Brian Moore (artist, director, and founding member of BRAIN), and Magda Tomaszewski (head of brand management, Gus) as they unpack the evolving relationship between AI and creativity and what it means for brands, creators, and companies shaping the future of content. Networking and a happy hour will follow this discussion.

How do you reimagine everyday essentials so they don’t just look good, but do good? In this show-and-tell style session, the founders of Loop Earplugs and Sungai Design share the stories behind two groundbreaking innovations: sleek earplugs redefining how we experience sound, and striking chairs crafted from recycled plastics that turn waste into beauty. You'll experience these innovations firsthand as the founders take you through their journeys of design, material experimentation, and problem-solving to show how creativity and sustainability can meet to reshape the way we live.

Celebrate a week of innovative conversations and new connections during our closing night party. 

In Tagalog, naks is used as an exclamation of delight, surprise, or admiration—all descriptors that are apropos to the titular East Village restaurant. Naks, which is part of the Michelin-starred restaurant group Unapologetic Foods (Semma, Dhamaka, Adda), is a love letter to Filipino comfort food showcasing the bold and regionally diverse flavors from the country. Join Roni Mazumdar, CEO of Unapologetic Foods, as he explains the inspiration behind expanding the group's portfolio beyond Indian cuisine and how to find success in hypercompetitive industries like New York City's restaurant scene.