The New Era of Experiential Events (Prize Alert)
Presented by Convene
Featuring Erin Oles, SVP of Strategic Events and Brand Experiences, Salesforce; Ryan Simonetti, Cofounder and CEO, Convene and Jessica Stacey, SVP of External Communications, Experiential and Marketing Partnerships, Sephora
Moderated by Damian Slattery, Senior VP of Marketing, Fast Company and Inc.
After years of remote-work limbo and prevailing thirst for meaningful human interaction, companies increasingly leverage untapped demand for fun in-person experiences to forge long-term bonds with their customers. Experiential events don’t just boost sales, they magnify the long-term value of a brand. Whether it’s immersive high-tech worlds for the entire family, fun gatherings on modern beauty trends or the future of cloud and AI, or simply a relaxed team off-site at a coworking space, experiential marketing drives customer loyalty.
