Beyond the Hype: How AI and Real-Time Data Are Powering a More Consumer-Centric Future (lunch session)
Presented by Fetch
Featuring Wes Schroll, CEO, Fetch; Shyam Venugopal, Senior Vice President of Global Marketing Transformation, PepsiCo and Nicole West, Vice President of Digital Experiences, Chipotle
Moderated by Kathleen Koch, Fast Company Custom Studio
As brands scramble to stake their claim in the AI arms race, it’s becoming harder to distinguish trend chasing from true transformation. While some AI experiments generate hype, innovative brands are using AI to redefine how brands and consumers interact. This session will explore how real-time consumer data and advanced AI transcend “AI for AI’s sake” and drive meaningful, measurable outcomes across industries. From personalized guest experiences at retail stores and restaurants to loyalty programs that actually understand buyer intent, you’ll hear from leaders who are using AI to optimize operations and elevate consumer experiences.
