Step inside McCann Content Studios, McCann’s global social and influencer space, for an immersive look at how today’s most innovative brands are built in real time. Led by Monica Tailor, global chief social marketing officer and co-managing director of McCann Content Studios, this session offers a behind-the-scenes look into McCann’s unified creative, strategy, influencer, and production operating model that delivers the agency's “Truth Well Told” philosophy at the speed of the feed.
Attendees will dive into the process of building scroll-stopping content across clients like Aldi, Lysol, and L’Oréal. Fueling this work are insights from Truth Central, McCann’s creative intelligence group, which help ensure every idea is grounded in the truths shaping culture today.
Whether you’re a marketer, creator, or creative technologist, you’ll leave with insights on how to evolve your brand’s social voice, partner meaningfully with creators, and build enduring brand platforms in a social-first world.