Join M.M.LaFleur’s leadership team for an intimate look at how thoughtful event design can transform customer relationships and drive business growth. From their signature Sip & Shop experiences to VIP collection previews, discover how this innovative fashion brand moved beyond traditional retail to create meaningful touchpoints that foster genuine community.
Attendees will explore the evolution from transactional retail to experiential community building, how to design events that align with your brand values while driving measurable results, practical frameworks for creating "white-glove" experiences that customers actually want to attend, and the intersection of physical and digital community building in today’s marketplace.
Following a 30-minute panel discussion, attendees will experience M.M.LaFleur’s beloved Sip & Shop format firsthand—complete with personalized styling, networking, and an exclusive discount for attendees. You'll leave with actionable insights on event strategy and perhaps a few new additions to your professional wardrobe. This session is perfect for founders, brand managers, and anyone interested in building deeper customer relationships through intentional experience design.