In a world overflowing with visual noise, it’s sound that cuts through by tapping into the power of our subconscious mind. Ten years after the release of his book, The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy, Joel Beckerman, founder of Made Music Studio, will lead you on a journey through the evolving world of sonic branding. You'll learn the secrets of elevating brand experiences while boosting brand recognition, engagement, and purchase intent. See why some of the world’s biggest brands, from Corona to General Mills and Burger King, are investing deeply in their sonic identity. Whether you’re a marketer, entrepreneur, or creative, this workshop will help you think beyond logos and taglines to develop a distinctive sonic identity that speaks directly to your audience.