Date & Time
Tuesday, September 16, 2025, 11:00 AM - 11:30 AM
Custom Session Name (HTML)
Brewing a Comeback: How Starbucks' CEO is Navigating a Path Forward
Featuring Brian Niccol, Chairman and CEO, Starbucks Coffee Company
Moderated by Mark Wilson, Global Design Editor, Fast Company
Feature
Mainstage
Description
After years of sluggish sales and shifting consumer behavior, Starbucks is at a crossroads. Since taking over as CEO last September, Brian Niccol has been working to reposition the company for long-term growth by doubling down on its original brand promise: being the “third place” between home and work. In this candid conversation, Niccol unpacks Starbucks’s turnaround strategy and how he’s charting a path forward.
Room
Main Stage
Session Type
Panels and Conversations
Theme
Leadership
Speakers
Address
225 Liberty St., New York, NY 10281