Play, Create, Engage: How Amika Is Winning Gen Z Hearts with Gamification and Immersive Experiences
Hosted by Amika and Napster
Amika and Napster
Join haircare trailblazer Shannon Otto, associate vice president of consumer engagement at Amika, and Emiliana Santandreu Bazó, senior director of development at immersive technology pioneer Napster (formerly Infinite Reality), as they unveil the colorful journey behind Amika’s inspiring use of gamification and immersive experiences. This candid conversation, complete with a demo and dry hairstyling with sample Amika haircare products, explores how the playful “Amikaverse” brings the brand to life in a digital world. With more than 80% of U.S. consumers gaming today (even higher among Gen Z), according to Newzoo, and brands seeing an 88% sales uplift from virtual stores, according to Coresight Research, Amika and Napster will share actionable insights on how immersive, gamified spaces have become the industry’s next big trend for connecting with younger audiences.
Approx. travel time from Convene via mass transit: 35 min subway