Innovation for the Iconic Brand (Prize Alert)
Presented by PepsiCo
Featuring Tara Glasgow, Incoming Chief Science Officer, PepsiCo; Amanda Hannah, Head of Brand Engagement and External Communications, L.L.Bean and Lauren Prescott, SVP, Beverage Portfolio Marketing, PepsiCo
How does a legacy brand with global recognition evolve while staying true to its roots? This session will explore how iconic brands are reimagining their futures while honoring their pasts. Topics will include modernizing legacy names and how consumer goods companies continue to innovate and reinvent themselves to connect with today’s consumers while remaining rooted in their heritage. The discussion will also highlight the importance of adapting to shifting preferences, the role of technology in transforming consumer engagement, and how R&D teams collaborate with marketing and consumer insights to bring bold ideas to life.
