Exploring Gen AI in Action with Cloudstreet and Fathom+Hatch
Hosted by Cloudstreet and Fathom+Hatch
Cloudstreet and Fathom+Hatch
These days, you’d be hard-pressed to find a company that isn’t investing in AI, but nearly half of American employees shared that they’re getting only moderate or minimal support to adopt it. With a McKinsey study finding that 48% of workers rank training as the most important factor for gen AI adoption, the gap in AI fluency becomes even more clear.
Skip the YouTube rabbit hole and join design studio Cloudstreet IRL to get up to speed. Step into their Lower East Side space for a hands-on gen AI design sprint, led by the creative minds behind Cloudstreet and Fathom+Hatch. With decades of experience shaping some of the world’s most recognizable brands—including Spotify, Johnson & Johnson, and Virgin—their teams will be your guide into this new frontier of work.
Attendees will be able to put their innovation know-how to the test as they devise a full advertising campaign, from strategy to campaign ideation to execution, in a fast-paced, collaborative sprint. You’ll leave with practical skills to integrate gen AI into your design and marketing process. You’ll also gain a clearer sense of essential guardrails and a fully produced social media advertising spot.
Whether you work in design and marketing, work closely with those teams, or are a founder doing a bit of it all, this session will equip you with the foundational skills to navigate these evolving tools with ease.
Approx. travel time from Convene via mass transit: 20 min subway, 35 min walk