Why We’ve Fallen Out of Love with the Biggest (Beloved) Brands, and How We Fix It
Hosted by Design Bridge and Partners
Design Bridge and Partners
The same brands that once made us fall in love have somehow fallen into fatigue. In a world where private labels deliver both dupes and desire, and digitally native creator brands are dropping every day, what role do the OGs—the traditional, established brands that built whole categories but are now fighting for differentiation—play today?
Using their proprietary, people-driven brand analysis platform, the top strategists at branding agency Design Bridge and Partners will explore how big brands are becoming a cautionary tale by overly relying on the feelings people already know and love them for. They’ll also demonstrate another way forward, revealing how these tried-and-true OGs can reinvigorate for a new era—tapping the audience to offer additional insights and suggestions before revealing ideas for a revamped brand or two.
Approx. travel time from Convene via mass transit: 20 min subway