Gap’s Blueprint for Creative Collaboration
Featuring Mark Breitbard, Brand President and CEO, Gap; Brandice Daniel, Founder and CEO, Harlem's Fashion Row and Shay Mitchell, Founder and Chief Creative Officer, Béis Travel
In a crowded retail landscape, brand partnerships can unlock fresh energy and cultural relevance. This panel brings together Mark Breitbard, president and CEO of Gap; Shay Mitchell, founder and chief creative officer of Béis Travel; and Brandice Daniel, founder and CEO of Harlem's Fashion Row, to discuss how Gap is evolving its branding strategy through innovative collaborations. From co-creating products that resonate with new generations to weaving authentic storytelling into every touchpoint, the conversation will explore how iconic and emerging brands can join forces to stay relevant, expand reach, and spark loyalty.
