We live in a consumer-driven world where people expect everything to be easy, from shopping to travel to entertainment. Healthcare should be no exception. Yet navigating the system is complex, with patients often facing challenges, from finding the right physician, to securing insurance coverage, to getting timely access and authentic medicines. In this engaging panel of industry pioneers, learn how direct-to-consumer healthcare models are reshaping the patient experience and broader healthcare system. Explore how these tools have broken down barriers and friction, offered greater choice and personalization, and set new standards for accessibility and convenience, ultimately redefining what it means to put consumers first.