Cultural Impact: How Story, Style, and Strategy Shape What’s Next
Featuring Karl Lieberman, Global Chief Creative Officer, Wieden+Kennedy; Ego Nwodim, Actress, Comedian, and "SNL" Cast Member and Jeff Staple, Founder, Reed Art Dep’t and STAPLE
Culture is constantly being created and remixed in real time. So how do you not only keep up but also tap in authentically? This dynamic panel brings together three visionaries at the heart of cultural creation: Saturday Night Live star Ego Nwodim, streetwear pioneer Jeff Staple, and Wieden+Kennedy’s global chief creative officer Karl Lieberman. Together, they’ll unpack how comedy and storytelling, fashion and design, and brand creativity collide to spark movements, shift perceptions, and define what resonates globally. From screen to street to strategy, discover how culture is crafted—and where it’s headed next.
