AI is colliding with one of America’s oldest sports to shape its future. At the American Rodeo, the crown jewel of Western sports, and with the Arizona Ridge Riders, Cowboy Channel, and more, Teton Ridge, the premier western sports and entertainment company backed by TWG Global, is harnessing AI to elevate the fan experience with cutting-edge broadcast insights and immersive in-venue features. It’s also equipping athletes with powerful tools, including performance analytics that could transform how they train, compete, and connect with fans.

Onstage, Teton Ridge CEO Deirdre Lester and Arizona Ridge Riders general manager Casey Lane will unpack rodeo’s explosive rise and how smart integrations of AI can elevate the sport, its athletes, and the fan experience for a new generation.

Hear from leaders at the forefront of a bold, tech-forward approach to sports, teams, and business.