From stadiums to screens, sports are evolving faster than ever—and the business of fan engagement is being rewritten in real time. In this conversation, hear from three leaders shaping the future of sports entertainment: Jeremy Bloom, CEO of X Games, on the future of AI in sports; Gotham Chopra, cofounder of Religion of Sports, on storytelling’s power to turn athletes into cultural icons; and Andrea Hopelain, SVP of brand and publishing at EA Sports, on building the next generation of interactive fandom. Together, they’ll unpack how technology, media, and culture are colliding to create new experiences, new audiences, and new revenue streams—revealing what’s at stake for brands, athletes, and fans in a rapidly shifting industry.