Introducing
the Forward Awards
Celebrating the best
in Email marketing
The Forward Awards is a global email marketing awards program presented by Intuit Mailchimp in partnership with Fast Company. A first-of-its-kind program, the Forward Awards celebrates true innovations and best practices in marketing.
THE AWARDS CATEGORIES
Outstanding Personalization
Recognizing impressive results from your personalized email campaigns.
Best Revenue-Driving Campaign
Recognizing your ability to drive revenue with Mailchimp tools.
Most
Engaged Audience
Celebrating active engagement with your email audience.
Marketing Innovator of the Year
Celebrating the creativity of your marketing innovation using Mailchimp.
the prizes
What you'll win
- Official Forward Awards winners trophy
- Participation in sponsored virtual IF360 Award Winners Panel
- Feature in custom article on fastcompany.com
- Mailchimp-sponsored media promotion
(media package to be revealed at the time of award) - Custom social toolkit and digital badge
- Feature in minimum of (1) case study to be published and promoted through Mailchimp
- Official Forward Awards merchandise
the panel
MEET THE JUDGES
Rania Succar
Chief Executive Officer
Intuit Mailchimp
Intuit Mailchimp
Ken Chestnut
Chief Ecosystem Officer
Intuit Mailchimp
Intuit Mailchimp
Mark Ritson
Former Marketing Professor, Journalist, and Brand Consultant
Ben Baer
VP and Executive Editor
FastCo Works
FastCo Works
The awards
CATEGORIES
Outstanding Personalization
This award celebrates the marketer or team who has excelled in using Mailchimp's personalization tools. Winners will be recognized for their ability to craft and execute a personalized email campaign that targets their business audience at scale. Submissions should include a summary of how different customer segments were identified, an overview of the tools used to personalize for the audience, and impressive results including (but not limited to) relevant metrics such as open rates and click rates.
Best Revenue-Driving Campaign
This award celebrates the marketer or team who has used Mailchimp tools to increase substantial revenue for their business. Winners will be recognized for their ability to craft and execute an email campaign that supports them in meeting or exceeding revenue goals. Submissions should include a summary of initial revenue challenges and goals, marketing strategy and Mailchimp tools used to achieve revenue goals, and impressive results including (but not limited to) open rates, click rates, and revenue growth over time.
Most
Engaged Audience
This award celebrates the outstanding development of a business’ email audience. Winners will be recognized for the activity and loyalty of their email audience and the strategic development that has driven their compelling engagement. Submissions should include relevant metrics such as list growth over time, open rates, deliverability, and unsubscribe rates, as well as the marketing strategy and Mailchimp tools used to cultivate engagement.
Marketing Innovator of the Year
This award celebrates the marketer or team who has demonstrated creativity and innovation using Mailchimp tools to achieve exceptional campaign results. Winners will be recognized for their ability to apply experimentation, resourcefulness, and ingenuity in leveraging Mailchimp tools. Submissions should include a summary of the initial problem to be solved, and showcase how the applied strategy and tools helped to meet or exceed business goals.
Curious for more about the categories and how to apply?
Check out our application guide below.
FAQ
Any active Mailchimp customers based in the US, UK, Australia, or Canada (non-Quebec) are eligible to apply to the Forward Awards. Submitted work must have been completed between January 1, 2023 and May 24, 2024. All work must be submitted in English to be considered. All applicants must submit work that has been executed by the individual, team, or organization themselves (ie. not client work). Individual users may only submit to each of the four categories once. Mailchimp Partners are eligible to submit their own work but may not submit on behalf of a client.
Forward Awards submissions open on April 18th, 2024 at 12:00 pm and close on May 24, 2024 at 11:59:59 pm EST. Forward Award winners and runner-ups will be notified by email in mid June.
Submissions will be evaluated on a variety of creative, strategic, and analytical factors, with particular attention paid to the short-answer response (comprising 40% of total points awarded to applicants) and the uploaded materials (comprising 60% of total points awarded to applicants). Please take a look at our Submission Guide for additional information and guidance to inform your submission.
Winners will receive a Forward Awards winners trophy, an opportunity to participate in a sponsored virtual IF360 Award Winners Panel, a feature in custom article on fastcompany.com, Mailchimp-sponsored media promotion, and a custom social toolkit and digital badge. Runner-ups will receive an official Forward Awards certificate and a custom social toolkit and digital badge.
View full contest rules here. Sponsored by Intuit. No purchase necessary. Void where prohibited. Contest begins 12:00:01 p.m. ET on 04/18/24 ET and ends 11:59:59 p.m. ET on 05/24/24. Terms and conditions apply. Please refer to the Official Rules & Eligibility for complete details and full contest terms and conditions.
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Learn More About Intuit Mailchimp
Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Intuit Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI.
New to Mailchimp?
No problem. Get started today, and maybe you’ll be on stage with us next year!
Contest Rules
Sponsored by Intuit. No purchase necessary. Void where prohibited. Contest begins 12:00:01 p.m. ET on 04/18/24 ET and ends 11:59:59 p.m. ET on 05/24/24. Terms and conditions apply. Please refer to the Official Rules & Eligibility for complete details and full contest terms and conditions.