Introducing
the Forward Awards
celebrating the best
in Email marketing
The Forward Awards is a global email marketing awards program presented by Intuit Mailchimp in partnership with Fast Company. A first of its kind program for Mailchimp customers, the Forward Awards celebrates true innovations and best practices in marketing.
The awards CATEGORIES
Outstanding Personalization
Recognizing impressive results from your personalized email campaigns.
Best Revenue-Driving Campaign
Recognizing your ability to drive revenue with Mailchimp tools.
Most Engaged Audience
Celebrating active engagement with your email audience.
Marketing Innovator of the Year
Celebrating the creativity of your marketing innovation using Mailchimp.
the prizes
What you'll win
- The Forward Awards winners trophy
- Feature in custom article on fastcompany.com
- Participation in sponsored virtual IF360 Award Winners Panel
- Mailchimp-sponsored media promotion (media package to be revealed at the time of award)
- Custom social toolkit including a digital award badge, social creative, sample copy, and a social and/or email signature
- Feature in minimum of (1) case study to be published on Mailchimp channels, including but not limited to Mailchimp social media channels, email communications, and mailchimp.com
- Custom Mailchimp swag bag
the panel
MEET THE JUDGES
Rania Succar
Chief Executive Officer
Intuit Mailchimp
Intuit Mailchimp
Ken Chestnut
Chief Ecosystem Officer
Intuit Mailchimp
Intuit Mailchimp
Mark Ritson
Former Marketing Professor, Journalist, and Brand Consultant
Ben Baer
VP and Executive Editor
FastCo Works
FastCo Works
The awards CATEGORIES
Outstanding Personalization
This award celebrates the marketer or team who has excelled in using Mailchimp's personalization tools. Winners will be recognized for their ability to craft and execute a personalized email campaign that targets their business audience at scale. Submissions should include a summary of how different customer segments were identified, an overview of the tools used to personalize for the audience, and impressive results including (but not limited to) relevant metrics such as open rates and click rates.
Best Revenue-Driving Campaign
This award celebrates the marketer or team who has used Mailchimp tools to increase substantial revenue for their business. Winners will be recognized for their ability to craft and execute an email campaign that supports them in meeting or exceeding revenue goals. Submissions should include a summary of initial revenue challenges and goals, marketing strategy and Mailchimp tools used to achieve revenue goals, and impressive results including (but not limited to) open rates, click rates, and revenue growth over time.
Most Engaged Audience Award
This award celebrates the outstanding development of a business’ email audience. Winners will be recognized for the activity and loyalty of their email audience and the strategic development that has driven their compelling engagement. Submissions should include relevant metrics such as list growth over time, open rates, deliverability, and unsubscribe rates, as well as the marketing strategy and Mailchimp tools used to cultivate engagement.
Marketing Innovator of the Year
This award celebrates the marketer or team who has demonstrated creativity and innovation using Mailchimp tools to achieve exceptional campaign results. Winners will be recognized for their ability to apply experimentation, resourcefulness, and ingenuity in leveraging Mailchimp tools. Submissions should include a summary of the initial problem to be solved, and showcase how the applied strategy and tools helped to meet or exceed business goals.
FAQ
Any active Mailchimp customers based in the US, UK, Australia, or Canada are eligible to apply to the Forward Awards. Submitted work must have been completed between January 1, 2023 and April 26, 2024. All work must be submitted in English to be considered. All applicants must submit work that has been executed by the individual, team, or organization themselves (ie. not client work). Mailchimp Partners are eligible to submit their own work but may not submit on behalf of a client.
Forward Awards submissions open on March 13th, 2024 and close on April 26th, 2024. Forward Award winners and runner-ups will be notified by email in mid May.
Submissions will be evaluated on a variety of creative, strategic, and analytical factors, with particular attention paid to the short-answer response (comprising 40% of total points awarded to applicants) and the uploaded materials (comprising 60% of total points awarded to applicants). Please take a look at our Submission Guide for additional information and guidance to inform your submission.
Winners will receive an opportunity to participate in a Fast Company x Mailchimp virtual thought leadership panel, media coverage via custom article on fastcompany.com, Mailchimp media promotion, an official trophy, and a custom social toolkit and digital badge. Runner-ups will receive Mailchimp media promotion, an official Forward Awards certificate, and a custom social toolkit and digital badge.
TBD (informed by Marden Kane).
What’s a Mailchimp?
Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI. In 2021, Mailchimp was acquired by Intuit
New to Mailchimp?
No problem. Get started today, and maybe you’ll be on stage with us next year!
Terms and Conditions
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