Session Type
Breakout Session
What It Means to Be a Cult Brand in 2021
Kit Hickey - Entrepreneur in residence, MIT Sloan School of Management
Calvin McDonald - lululemon

The pandemic has erased many of the markings of a so-called “cult brand”—long lines for product drops, star-studded user summits—but many companies continue to enjoy unwavering loyalty from customers. Our panel explores what it means to be an enduring, beloved brand in good times and uncertain ones.