Wednesday, April 19, 2023, 1:45 PM - 2:25 PM
CMO Master Class: The Future Is Fandom
Featuring Katie Klumper, Founder and CEO, Black Glass; Kory Marchisotto, CMO, E.l.f.; and Tariq Hassan, U.S. CMO, McDonald’s
Moderated by Jeff Beer, Senior Staff Editor, Fast Company
Join some of the most digitally savvy marketers in business for a discussion about the growing role of fandom in brand building—and why everything leads back to culture.
