Mythology has advanced consumer culture by creating brands that shift category perception. Mythology is working to dismantle and upend long-held narratives around issues large and small, from erectile dysfunction and hair loss (Hims) to the dental industry (Tend), home fitness (Peloton and Mirror), personal care (Harry’s and Flamingo) and even cat food (Cat Person). Taking on categories rather than products defines Mythology’s approach.

Join Ted for tips on how to create brands with elasticity that can outlive and outstretch even their founders’ imaginations, leading to shifts in culture rather than just shifts in industries.